The marketing options available to the dental practice vary widely, with differing target audiences, messaging opportunities and costs. Private practices in particular strive to attract new patients and maintain the existing patient-base to ensure a high chair occupancy, which will help the business to thrive. Importantly, a practice wishes to minimise the limited resource that they have on marketing activities in order to maximise investment in materials and equipment and improve the clinical care that they provide to patients. Careful consideration must be given to the allocation of budget, meaning that innovative marketing solutions need to be created.
The digital age has delivered a new, more cost-effective marketing channel to the general dental practice, but it can be resource draining in other ways. Search engine optimisation (SEO), social media platform updates and advertisements on complimentary web sites have their obvious benefits, but to truly optimize the practice’s presence takes commitment. Websites and social media platforms need to be updated frequently to improve SEO and so sporadic participation will not help achieve the end goal. To put the dedication that is required in perspective, most mid-sized to larger businesses have one employee dedicated solely to the digital role.
Other popular and more traditional marketing strategies include direct mail (both paper and electronic) and print advertising. The majority of practices would not have the tools, skill or time to create these activities in-house and so would need to seek external help. A professional and thorough service would be provided, but with a fee attached and also time commitment for a briefing, alterations and sign off on the final collateral. Also, the amount spent on the activity can sometimes outweigh the results, meaning it can be a costly exercise for a smaller dental practice to pursue.
A Complimentary Innovative Solution
Principals and practice managers responsible for the marketing functions need to find innovative, economical and time-friendly solutions that are less of a drain on resources whilst still being reliable and robust. Becoming a Munroe Sutton dental practice provides a solution. With over 30 years experience of designing, organising and managing affordable dental plans, Munroe Sutton works with some of the largest and most influential companies such as CIGNA and Allianz. Listed as a preferred supplier, Munroe Sutton provides unique dental plans that save customers money. The thousands of members that seek financial savings on dental treatment are directed to Munroe Sutton’s network of high quality dental practices, offering your business free promotion to encourage new patients. What’s more, to become listed on the Munroe Sutton network costs the practice absolutely nothing.
Rather than spending considerable time, effort and expense on trying to attract new patients, Munroe Sutton does the hard work for you and will direct patients straight to your door.
For more information please call 0808 234 3558 or visit www.munroesutton.co.uk