North London based lab operator Michael Joseph Companies has struck out in a new direction with the launch of a low price, high quality lab specialising in Private Dentistry quality work at extra low prices intended to enable dentists to maximise margin on treatment. The new lab, Pure Laboratory, opened for business on April 7.
Everyday low prices
Pure Laboratory is offering dentists a comprehensive range of prosthetics, and has modelled its pricing to offer savings across the board. In particular, the lab has homed in on providing bonded crown and bridge work, and IPS e.max crown and bridge work at notable everyday low price points.
“These are the staples of a dentist’s workload,” said CEO Michael Joseph, “and we know from our experience within Michael Joseph Companies, that being able to source these reliably, from a quality lab, with even a small additional margin on each job can make a very substantial business to a dentist with a busy practice.”
Quality, Service. And price.
Pure Laboratory’s pedigree is good. Joseph’s reputation in the industry is strong with his premium lab having been voted Best Lab with 3+ Technicians at Private Dentistry’s Annual Awards in 2013. “Our aim is to take a dynamic role in ensuring the industry evolves in line with changes in consumer behaviour and the needs of the Private Dentist” says Joseph. “The environment now is highly competitive for dentists. Patients have become more ready to undergo both remedial and cosmetic treatment, but need this to be affordable for them. Our job has been to help dentists respond to this by finding a way to deliver high quality work at dependable everyday prices, yet still support this with exemplary customer service. In the end, even though every dentists wants to be able to increase profitability, this can never be at the expense of easy contact and the opportunity to talk to knowledgeable technicians.”
50% OFF offer to support launch of Pure
Pure enters the market offering IPS e.max crowns and bridges at an everyday price of £68. Bonded crowns and bridges are priced at £45.
In addition to its impressive permanent deals, Pure’s Launch Offer lets each dentist claim a free voucher entitling them to a one-off saving of £50 off the cost of their first job, no matter what that might be.
GDPUK Members can obtain their free voucher by signing up at http://purelaboratory.co.uk/launch-landing/