BOS welcomes ASA ruling on misleading claims
The British Orthodontic Society has responded to an ASA ruling of misleading advertising in relation to claims that the Acceledent device could move teeth faster and reduce pain for brace wearers. Acceledent is a hand-held oscillating device which can be purchased by patients wearing braces or aligners. The theory is that the vibrations of the device help the teeth to move faster.The ASA ruled that the claims cannot be substantiated and the ad can no longer be used.