In search of the complete whitening solution

Teeth whitening is one of the most popular cosmetic dental treatments carried out today. This simple and relatively in-expensive treatment offers a number of benefits to the patient that extend beyond just whitening teeth, as patients will find they also benefit from improved self-esteem and a desire to engage more proactively in their oral health.

A range of options

In order to make the most out of teeth whitening treatments, you should aim to stock a selection of different whitening treatments that you can offer to patients. In these highly competitive times, it is simply not good enough any more to offer just one treatment to patients or ‘whatever you have in the fridge’. This is because patients today are savvier than they’ve ever been. They want to look their best, and thanks to the rapid rise of the internet, are now more choice-conscious than ever before. As such you should aim to set your self apart from local rivals by offering a carefully selected product mix that caters for all needs and budgets – not just the high-end of the whitening spectrum.

Tray whitening

Most practices will be familiar with tray whitening. This has long been one of the most popular and effective whitening options, and there are many different manufacturers that cater for this market. Whitening gels are available both in Hydrogen Peroxide and Carbamide Peroxide varieties and some manufacturers now also include natural ingredients in their whitening formulation in order to limit sensitivity and promote good long term oral health.

Whitening strips

Though tray whitening is perhaps the most well established whitening option, it does come with a number of drawbacks; not least the need to create custom trays for each patient, and the inconvenience (and lack of comfort) associated with wearing a tray for any length of time. To fill this gap in the market, whitening strips are an innovation that has really started to take off in the last few years. Plastic mouldable strips are coated in the optimum amount of whitening gel to safely and effectively whiten teeth.

Oral care products

To meet demand for complementary whitening solutions, it can also be useful to stock a range of whitening-related oral care products to meet expected patient demand. These products could include sonic toothbrushes or manual whitening brushes that can be combined with high quality whitening toothpastes and other such oral care products.

Product synergy

As well as considering the sorts of whitening products you are able to offer in your practice, you should also consider how the products can be used together – is there any form of synergy you can create to boost sales? How about whitening ‘gift packs’ or ‘mini makeover’ packages? What about offering whitening treatments to wedding parties? The key here is all about adding value to the ‘product’ that you sell, and then make sure your patients understand the value that is on offer.

For the complete whitening solution, WhiteWash Laboratories offers a broad range of excellent whitening solutions designed to cater for every need. These include Professional Teeth Whitening Gel, Professional Teeth Whitening Strips and a catalogue of innovative oral care products with high added value to drive sales and help your practice grow.

For more information call 0844 68 69 150, email

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