In the competitive world of online dental marketing, it can often be a challenge to develop a website that really stands out from the crowd. In 2010, Dr Wyman Chan of Smile Studio London decided to work with the team at Dental Focus ® ‘Websites for your profit’ to create a fresh new website to attract new patients and showcase his work.
‘I’ve had my own website for over ten years,’ says Wyman. ‘But about three years ago now I decided it was time for a change. This led me to Dental Focus ® – a team of online marketing experts who work exclusively in dentistry. Having seen some of their work, I was confident that they were the right team to work with to create my new website and I had got to know their CEO Krishan Joshi over the years so I knew they were a team I could trust.’
To get the project underway, Wyman and his PR & Social Media Director Amy Cuthbertson worked with Dental Focus ® to develop concepts for the new website, while Amy also developed some unique artwork for the project.
‘The plan right from the very start was to create a very striking design that looks different to all the other dental practice websites out there,’ continues Wyman. ‘Amy also worked together with Dental Focus ® on the concept artwork and the design. Together we had a lot of input on the final website design – everything from the font and the general “look” and feel of the website to the content.
‘Once the initial design had been completed we were shown examples which we looked at and provided feedback on. Changes were then made to the design until we were all completely happy and satisfied that the website looked exactly as we wanted it to.
‘So far the feedback we’ve received has been very good indeed. Patients even come in and comment on the design – they say it looks nice, professional and elegant. They particularly like the fact that it’s so clear and easy to read.’
Though the main design of the website has now been completed, there is still much work yet to do.
’Now the website has been launched we’re working very hard to boost our Google ranking,’ says Wyman. ‘As part of our efforts to boost our Search Engine Optimisation (SEO) Amy is writing blogs for our website, and we post at least five a week. We are also working closely with Dental Focus ® to develop other ideas to draw visitors to our site and so push our website up the page rankings for key search terms such as “London Tooth Whitening”. It’s hard work, but we’re getting there!’
Whether you need help with social media, SEO, or you’d like to create a brand-new website from scratch, the team at Dental Focus ® ‘Websites for your profit’ have all the skills and expertise to help make your practice an online success. As Wyman concludes: ‘Dental Focus ® are very professional, very helpful – a wonderful team.’
For more information call 020 7183 8388, or visit www.dentalfocus.com