On 3rd July this year, Alliance Boots held their annual supplier conference, with all their major suppliers across the healthcare, beauty and baby industries in attendance.
Recognised as the Number 1 product for ‘Innovative Product Launch’ was CB12, acknowledged for its product uniqueness and the effectiveness of the marketing support utilised at the launch.
With ‘bad breath’ found to be in the top five most embarrassing conditions to discuss[i], CB12 provides an effective solution to eliminate both the physical and physiological effects for suffers. The winning mouth rinse formula neutralises the VSCs (Volatile Sulphur Compounds) responsible for malodorous breath, relieving suffers of symptoms for up to 12 hours.
Supplied by Meda Pharmaceuticals, the team are delighted to have faired so well against the industry giants, and would like to thank to all who helped make this possible.
To see what CB12 could do for your patients, please visit www.cb12.co.uk