Staying one step ahead of the competition

A dental laboratory website represents the single most cost-effective marketing strategy available today, providing far more substantial returns than printing brochures, placing adverts or using directories such as the Yellow Pages.

In 2005 Ross Liversidge and business partner Peter Smith set up their lab website www.precedental.co.uk with the help of Dental Focus ® ‘Websites for your profit’.

‘We set up our website just under 10 years ago now,’ says Ross. ‘At the time many of our competitors were setting up their own websites and so we wanted to “join the club” and see if we could get any business from it.

‘It’s a good tool. Any client who is thinking of using us, or changing to us from another lab will always look at our website first before they make contact. For us it’s not so much about generating new leads directly from our website alone – the dental lab business doesn’t really work like that. More it’s about making sure that when new clients do want to look for us, that we have a good professional website where they can see what we do and the services that we offer.’

For the modern dental laboratory, a website is far more than just an electronic ‘business card’, as a website will work for you around the clock, even when you’re not working yourself.

‘If you don’t have a website these days, then you really are missing a trick,’ continues Ross. ‘I really do believe it is something all labs should be doing these days as it can be a great way to showcase your work. On our own website for example we’ve included morphing “before and after” pictures, and we’ve also included some of our brochures as well as our referral forms for visitors to download.’

While establishing a professional, effective laboratory website is no easy task, it is not one you have to do on your own. Ross and Peter worked with Dental Focus ® ‘Websites for your profit’ to create their website – a decision that meant they could focus their time on growing their business while they left the online marketing to the experts.

‘It was actually one of our clients who recommended Dental Focus ®. We looked at examples of their work and liked what we saw, so we got in touch with Krishan Joshi and his team and went from there,’ continues Ross. ‘Based on our initial ideas, they created a series of sample designs that they showed us, and we were then able to give feedback. They then listened to our suggestions and adjusted the design until we were completely happy. It was a very smooth process and both Peter and myself were very happy with the result.’

To get the most out of your online marketing efforts, it pays to trust the experts. By working with an experienced, established online marketing team, you can create a laboratory website that really works for your business. This website will be completely compliant with regulations set out by the GDC and ICO, and will be fully search engine optimised to help your business grow. 

For more information call 020 7183 8388, or visit www.dentalfocus.com