Professional Whitening Strips trial achieves fantastic results - Dr Brad Thornton

Teeth whitening is an important part of modern dentistry, and is proving increasingly popular with patients who seek a simple yet effective way of improving the appearance of their teeth. While in the past patients had a limited selection of products to choose from the launch of several new products in the UK has made teeth whitening both more accessible and more affordable than ever before.

One such new product is offered by WhiteWash Laboratories, with the company’s Professional Whitening Strips representing the latest innovation in whitening technology. These mouldable plastic strips contain the optimum amount of mint flavoured whitening gel to safely and effectively whiten teeth.

“Every patient who took part in the trial was more than happy with the results we were able to achieve,” says Brad. “Results ranged from an improvement of three shades over the 14-day treatment, to in some cases an improvement of up to nine or ten shades! The only patient who wanted their teeth even whiter was an elderly lady we treated who was in her 70s. The problem in her case wasn’t so much the shade difference we achieved, but the fact her old upper crowns were so significantly lighter than her lower teeth – even though we took her lower teeth up 7 shades from C4!”

While teeth whitening certainly has a lot to offer patients in terms of creating whiter, more attractive smiles, it also has other benefits to offer besides. One benefit that many practices find is that whitening can often lead patients on to other cosmetic treatments. At the very least it encourages patients to engage more closely with their oral health.

“Teeth whitening definitely makes people more aware of their teeth,” says Brad. “They want whiter, brighter teeth, and they want to keep their teeth that way once their treatment is complete.

“From a practice business perspective this is great news for us, as it allows us to boost our oral hygiene product sales. Some patients will even then ask about other treatments to improve their smiles further still. For example we had one young couple who had really good results with the strips but who then decided to move on to tray whitening for even whiter teeth. We also had one patient who took part in the trial who is now considering investing in short-term orthodontics to straighten her teeth. That’s a major investment to come out of what was essentially a £50 box of Strips.” 

As Brad is keen to point out, whitening can be an important tool in the “business of dentistry”.

“As long as you approach the subject in the right way, I think patients are very open to the idea of teeth whitening,” concludes Brad. “Especially with something like Professional Whitening Strips, it’s a very reasonably priced product that achieves fantastic results for the price. Even just talking about the sorts of options that are available with patients can set the ball rolling for other conversations further down the line. Thanks to this trial I am now able to far better focus my efforts when suggesting whitening options to patients. I also have a better understanding of what Professional Whitening Strips can achieve and I can offer this treatment confident that patients will be happy with the result.”

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