Lifecycle marketing – the easy way
Lifecycle marketing is a tried and tested concept for small businesses and, these principles must be applied in dentistry to attract new patients and to encourage them to keep coming back.
US marketing giant Infusionsoft has already demonstrated a huge rise in revenue when lifecycle marketing is implemented effectively, with some business reporting a 400% increase![i]
The team at 7connections understand this and have recently partnered with Infusionsoft to offer even more effective support to practices around the UK.
Together, they can help you organise, plan, implement and analyse your marketing strategy to ensure that you use the most effective tools for your business, without huge further expense. With a tracking system to measure your return on investment, you will even be able to measure and monitor your progress as you grow.
Take advantage of lifecycle marketing the easy way, with 7connections and Infusionsoft.
Quote code LC14 and book your free marketing review with 7connections today!
For more information about 7connections or the new partnership with Infusionsoft, call 01647 478145 or email This email address is being protected from spambots. You need JavaScript enabled to view it.
Alternatively, please visit the new website www.7connections.com
[i] Infusionsoft's Small Business Customer Sees Sales Quadruple in First Year, link http://www.infusionsoft.com/press-release/infusionsofts-small-business-customer-sees-sales-quadruple-first-year [Accessed 14th May2014]
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GDPUK Ltd announces sale of intellectual property to leading publisher Cogora Group
GDPUK Ltd today announces the sale of its intellectual property assets to Cogora Group, one of the UK's leading publishers of healthcare brands, events and educational platforms.
The decision to sell GDPUK’s intellectual property forms part of a considered transition to ensure the long‑term stewardship and development of the brand and associated assets. Cogora brings a wealth of experience and expertise to support the continued evolution of the dentistry brand within its wide portfolio of market-leading healthcare publications. Its award-winning titles include Pulse, a long‑standing and widely recognised source of political news and clinical education for GPs, Nursing in Practice, Management in Practice, The Pharmacist, Pulse PCN and Healthcare Leader, as well as two secondary care publications – Hospital Healthcare Europe and Hospital Pharmacy Europe. The purchase will cement Cogora as the biggest publisher of primary care titles in the UK and allow it to bring its expertise in providing news, analysis, opinion and groundbreaking stories to GDPUK, as well as continue giving dentists and dental staff a voice through its website.
“After careful consideration, we believe that Cogora is well positioned to take GDPUK’s intellectual property forward,” said Tony Jacobs, founder, editor and publisher of GDPUK.com . “This transaction provides continuity for the professional community associated with GDPUK and creates opportunities for future growth under experienced ownership.”
Tony will continue involvement in GDPUK on a consulting basis.
GDPUK Ltd has worked to ensure an orderly transfer of the intellectual property and wishes Cogora every success in its future development.