Blue Wednesday: Patient Plan Direct raises over £1,000 for Mouth Cancer Action

This November, Patient Plan Direct showed their support for Mouth Cancer Action Month by getting involved and making Wednesday 19th November 'Blue Wednesday' with the aim to get more mouth cancers diagnosed at an early stage by raising awareness of the risk factors, signs and symptoms, whilst encouraging people to discuss them with their dental professional.

Patient Plan Direct raised over £1,000 in aid of the campaign; donations flooded in from across the UK dental industry, with staff, partners and dental practices all donating to the cause.

The day involved the Patient Plan Direct team dressing up in all shades of blue as well as jumping on the blue lipstick selfie Twitter craze! Commercial Director, Simon Reynolds fulfilled his promise to be painted in blue body paint when donations hit the £1,000 mark; the results of which made for lots of laughs in the office.

Simon commented: ‘This was a great and fun way for us to support a very worthy cause within dentistry. It’s so important to raise awareness of a cancer that kills more people every year than both testicular and cervical cancer combined.’