FDI calls for a tobacco-free New Year and a long-lasting ‘Smile for life’

Geneva, 17 December 2014 - As World Oral Health Day (WOHD) 2015 approaches, FDI World Dental Federation wants people to make a healthy New Year’s resolution and reduce their use of tobacco – or give it up completely - as part of the 2015 World Oral Health Day ‘Smile for life’ campaign.

There are many types of tobacco available worldwide, including manufactured cigarettes, roll-your own cigarettes, snuff and chewing tobacco, and all are addictive and detrimental to health. The use of tobacco can significantly increase the risk of many serious oral health problems, including:

•         Oral cancer

•         Gum disease

•         Premature tooth loss

•         Tooth discolouration

•         Bad breath

•         Reduced ability to taste and smell

Oral cancer is amongst the most prevalent cancers worldwide and incidence rates are higher in men than women[1]. The use of tobacco, including smokeless tobacco and excessive consumption of alcohol, are the key risk factors in oral cancer and together are estimated to account for 90% of oral cancers worldwide. This percentage could be significantly lowered through a reduction in the use of tobacco and alcohol intake[2].

Speaking about the severe risks of tobacco use, Dr Patrick Hescot, FDI President-Elect, said: “To help tackle the increased risk of oral cancer, tooth loss and antisocial effects such as bad breath, it's time to reduce or, ideally, give up tobacco use. Tobacco use in all forms is dangerous for health and oral health; what better reason could you have for giving up tobacco as a New Year’s resolution?”

The FDI would also like to encourage health professionals to participate in tobacco prevention activities. Dentists and their teams can help communicate important messages to patients about the threats posed by tobacco use and help them to identify the key risk factors and the early signs of oral cancer, as well as gum disease and other oral health problems, in their early stages. Patients may not always recognise early symptoms, so the FDI and its partners encourage people of all ages to schedule regular check-ups with their dentists.

Dr Tin Chun Wong, FDI President, said: “Prevention is key and most common oral diseases, including those linked to tobacco use, are largely preventable. Alongside personal effort, oral healthcare providers can play a role in promoting healthy lifestyles by incorporating tobacco cessation programmes into their practices. This January, it’s time to give up smoking and have something new to smile about.”

About FDI

FDI World Dental Federation serves as the principal representative body for more than 1 million dentists worldwide, developing health policy and continuing education programmes, speaking as a unified voice for dentistry in international advocacy, and supporting member associations in global oral health promotion activities. FDI is in official relations with the World Health Organization (WHO) and is a member of the World Health Professionals Alliance (WHPA).

For more information, visit: www.fdiworldental.org

About World Oral Health Day

World Oral Health Day is celebrated every year on 20th March. The theme of World Oral Health Day 2015 is ‘Smile for life’. It reflects the major contribution oral health makes to our lives. Around the world, FDI member dental associations, schools, companies and other groups will celebrate the day with events organised under this single, unifying and simple message.

For more information, visit: www.worldoralhealthday.org

World Oral Health Day 2015 partners

LISTERINE® brand Mouthwash, part of the Johnson & Johnson Family of Consumer Companies

As the world’s number one daily mouth rinse, LISTERINE® Mouthwash has been used by more than one billion people in more than 85 countries. Professional dental organizations around the world have awarded LISTERINE® Mouthwash with their seals of acceptance.

LISTERINE® is distributed by Johnson & Johnson Healthcare Products Division of McNEIL-PPC, Inc., a part of the Johnson & Johnson Family of Consumer Companies, which is the world’s sixth-largest consumer health company and is a segment of Johnson & Johnson, the world’s most comprehensive and broadly based manufacturer of health care products.

Unilever 

Unilever is a leading global manufacturer of oral care products, such as toothpaste, toothbrushes and mouthwash, represented by brands including Signal, Pepsodent, Mentadent, Aim, P/S, Zhong Hua and Close Up. Unilever believes that good oral health is a vital element for people to look good, feel good and get more out of life and uses its oral care brands to encourage children and their parents to brush in the morning and at night using fluoride toothpaste. Through its science, products, partnerships and international network, Unilever is privileged with the power to make a sustainable and measurable improvement to oral health around the world.

Henry Schein

Henry Schein, Inc. is the world's largest provider of health care products and services to office-based dental, animal health and medical practitioners.  A Fortune 500®[3] Company and a member of the NASDAQ 100®[4] Index (NASDAQ Ticker: HSIC), Henry Schein employs more than 17,000 Team Schein Members and serves more than 800,000 customers. Headquartered in Melville, N.Y., Henry Schein has operations or affiliates in 28 countries.  Through Henry Schein Cares, the Company’s global corporate social responsibility program, Henry Schein helps expand access to health care for underserved and at-risk communities around the world. For more information, visit the Henry Schein Web site at www.henryschein.com.

Wrigley Oral Healthcare Program (WOHP)

WOHP partners with dental professionals worldwide, helping them improve their patients’ oral health through one extra simple and enjoyable step in their daily routine: chewing sugar-free gum after eating and drinking on-the-go. WOHP supports independent clinical research into the benefits of chewing gum, including saliva stimulation, plaque acid neutralization and tooth strengthening. For more information, visit: www.wrigleyoralcare.com