Greenland – a country we could all locate on a map with relative ease, but a place that is otherwise a mystery to many. For those that choose to venture there, it is often a once-in-a-lifetime experience, the ultimate goal being to cross the Greenland ice sheet, the second largest body of ice on the planet.

Clinically proven to reduce gum problems with unique ActivREPAIR™ technology

Today at the BDA Conference, Oral-B has launched the NEW Oral-B Gum & Enamel Repair Toothpaste.

Gum problems, a leading cause of tooth loss, can often be prevented through proper at-home oral care and regular visits to a dental professional. Today, more than 50% of the world’s adult population suffers from gum problems and in most/many cases patients ignore or even do not notice the symptoms of gum problems until it is too late, something that must be incredibly frustrating for a dental professional.

Dr Phil Ower, immediate past president of the British Society of Periodontology, commented: “It is our duty as dental professionals to act in the prevention, early diagnosis, and effective treatment of gum problems in order to combat the potentially serious effect of these issues."

Proper brushing, coupled with specialized toothpaste, not only can prevent gum problems, but also improve gum health.

Proper mechanical plaque control is the cornerstone to reduce gingivitis. However, there is clinical evidence that specialized toothpaste can provide additional gum health benefits. More specifically, over 31 studies show that Stabilized Stannous Fluoride adds value to tooth-brushing through reducing gum inflammation and bleeding.  

“Oral-B has a long history of supporting dental professionals.  Our goal is to always provide superior oral care products that continue the care that starts in your chair, helping your patients achieve stronger teeth and healthier gums”, stated Jane Kidson, Oral-B Professional Oral Health Country Manager.

Oral-B first introduced Stannous Fluoride in the 1950’s to prevent carries. Since then, Oral-B invested over a decade of research to evolve the Stannous technology to also help patients significantly improve gum health and prevent enamel erosion.

Today, Oral-B is introducing the NEW Oral-B Gum & Enamel Repair Toothpaste to help patients address the increasing prevalence of gum or enamel issues. Featuring unique ActivRepair^TM technology (with 2 sources of Stannous: Stannous Fluoride and Stannous Chloride), it is the best clinically-proven toothpaste from Oral-B to help restore gum health and prevent enamel erosion.

Benefits of Oral-B Gum & Enamel Repair Toothpaste

NEW Oral-B Gum & Enamel Repair is the best clinically-proven toothpaste from Oral-B to help reduce gum problems and prevent enamel erosion.

Reduces gum problems[i]

• ActivRepair™ technology provides 70% more Stannous vs. Oral-B Pro-Expert for better bacterial control through antibacterial action and bacterial growth inhibition of the plaque.
• Through this, the new Oral-B Gum & Enamel Repair toothpaste can deliver up to 72% greater reduction in gum problems versus ordinary toothpastes[ii].

Helps prevent enamel erosionⁱ

• ActivRepair™ Technology actively remineralizes weakened enamel and builds a protective smear layer that protects teeth against acid erosion even beyond pH<3.5.
• With continued use, Oral-B Gum & Enamel Repair Toothpaste makes teeth 3x stronger against enamel erosion vs ordinary toothpastes[iii]

Benefits of Brushing with Oral-B

The use of a specialized toothpaste such as Oral-B Gum & Enamel Repair Toothpaste, in combination with Oral-B’s iconic round brush head that cleans better than a manual toothbrush, supports your patients by helping them to brush at their best.

The unique features of Oral-B’s round brush head embrace and adapt to each tooth to deliver superior results on plaque and gum vs. a regular manual toothbrush.  The Oral-B round head and technology has been validated consistently by external and internal clinical research to deliver:

·         Superior plaque removal: Removes 2x more plaque vs. a regular manual toothbrush[iv]

·         Healthier gums: 36% reduction in gum bleeding sites vs. Sonicare[v] and 2x as effective at reducing gingivitis vs. a regular manual brushes[vi]

·         Preferred by patients: 66% preferred Oral-B vs. 31% for a sonic brush[vii]

An independent review of published research by the Cochrane Collaboration[viii] also confirmed the superiority and effectiveness of oscillating-rotating power technology over manual brushes, whilst recognizing its safety.

Oral-B Partners with HPV Action to Improve the Lives of People in the UK

Oral-B strives to help consumers improve their oral health, an important part of overall health and wellness. Research shows that gum issues and particularly gingivitis affect 1 out of 2 adults worldwideⁱ. Some studies also suggest poor gum health is associated with heart disease, diabetes and even premature birth[ix]^,[x].  As part of our effort to improve the overall health and wellbeing of consumers in the UK, Oral-B has partnered with HPV Action (HPVA), a collaborative partnership of 46 patient and professional organisations that are working to reduce the health burden of HPV, which is estimated to be the cause of 5% of all cancer cases[xi]. Oral-B will donate £5 for each completed Oral-B Gum & Enamel Repair Toothpaste dental patient evaluation programme.  All forms received by the end of October 2017 will qualify. Together with HPV Action we believe that we can make an important difference in the lives of consumers in the UK.

About Oral-B
Oral-B^® is the worldwide leader in the over $5 billion brushing market. Part of the Procter & Gamble Company, the brand includes manual and electric toothbrushes for children and adults, oral irrigators and interdental products, such as dental floss. Oral-B^® manual toothbrushes are used by more dentists than any other brand in the U.S. and many international markets.

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