Those of you who read and digest the news and views of dentistry at large will perhaps have noticed the recent Private Dentistry Awards¹.  A rip roaring time in London for all who attended.  A sore head or two the next day I’ll bet.

The recent announcement of the winners serves to highlight the lengths that many colleagues will go to strive for excellence. They are also extraordinary in that they can find the time to document their activities and seek to obtain external recognition. To all who entered and indeed were in the awards, heartfelt congratulations.

To all of you who did not enter, I am sure I am not alone in noticing that the effect rubs off.

You read about how others do things.  You read about ideas and marketing. You introduce these things in your own way into your own practice.  Just because you do not enter does not mean you are not a winner.

Of course, the clue is in the name – none of these particular practices lay claim to  providing dental care under the NHS, although how many of them employ NHS associates remains to be detailed.

But as we witness NHS England purging their Performers List with suspect letters of a dodgy tone threatening removal arbitrarily simply because it suits someone in London’s database management skills, it seems to me that there is no doubt about this: Beware the false security that the Government offers.

Left to its own devices, Dentistry as a business and a profession would make a far better job of marketing its services at the right price, in the right place, to best suit a particular patient base than any mish-mash of Reds, Ambers and Greens that the Government’s Department of Health lackeys can come up with. Why it is that our academic colleagues often fail to see or understand this paradigm remains a mystery.  Are we all really that imbued with social guilt so that any talk to do with the NHS simply proves it is culturally embedded?

That must be the counterpart message of the BDA as it emerges leaner, poorer, but fitter and raring to “engage”.

By all means engage with the DH, but the BDA must lay out the subtle threat that we do have to courage to do it ourselves, and will do it better.

Now that is a profession in a win-win position. The winners of such a brave approach would be everyone, patients included.

1        http://www.dentistry.co.uk/news/smiles-and-success-uk%E2%80%99s-private-practices

2        http://www.privatedentistry.co.uk/awards/

So.. its all over. That’s it for another year.  

Farewell BDTA Showcase ....   Sadly true

Farewell BDA problems. ....   Sadly untrue

I find myself intrigued by the numbers. About 4000 dentists attend, and about 14000 ‘others’. It seems there is a massive networking opportunity here, and perfectly positioned at the centre of the country, and yet barely 20% of owner dentists attend. I wonder what would make it a “MUST” – maybe a GDC standard?

To those of you who did indeed support our industry, well done.  Your investment in the future of good dentistry, at your risk, using your money [well maybe with a little help from a finance company] speaks volumes for the ethics of dentists.  If you did not make that purchase decision, perhaps you were put off by a pushy salesman who reckoned he or she knew it all?

When the new Government contract comes around, you will be fully IT’d up … won’t you?  Do it now, build your IT Ark  BEFORE the storm.

It was also of course an opportunity for some big organisations to get down and dirty. 

The GDC stand saw a steady  passing of interested people, many of them DCPs …  I wonder if like me you feel nervous going up to them – should you be anonymous just in case?  Can they really call you to account for just ‘having a go’ at the stand? I sincerely hope not.

GDPUK of course ‘trailblazingly’ set the standard for shiny shoes - but I never did find an answer to how to get shiny white crocs in the surgery!  It was THE place to meet and chat though.  If there was a centre to the Showcase, the GDPUK stand was it.  Just like it’s the centre of open opinion now. And if you have one, about anything, please come online and jot it down.

Talking of pushy salesmen, the BDA missed a trick in Birmingham, choosing instead to simply whip up a bit of spin with their racket by issuing yet another “All part of the grand plan” statement, care of the Chief Executive and PEC Chairman.  Good on you, lads.

Dodgy salesmen eh? You can smell that reptilian oil from a mile off.

With thanks to Matt at The Telegraph for the image. The original may be found at http://www.telegraph.co.uk/news/matt/?cartoon=10371411&cc=10345727