Yo is a relatively new app that over the last few months has been at the top of the iOS App Store.
Or Arbel, a thirty two year old app developer from Tel Aviv, Israel, had an idea for a new app and within eight hours he had created "YO." The app has received USD$1 million in investment from a group of investors led by Moshe Hogeg, CEO of Mobli, who had originally asked Arbel to design a single-button app to call his assistant. “It’s not just an app that says Yo,” says Mr Arbel. “It’s a whole new means of communication.”
You have probably heard of it over the last few months. Simple ideas often work the best and this is messaging without the messages! All you can do is send a friend a notification that says “Yo” It has really started to take off and now millions of messages have been sent, over he course of 3 months as friends experiment with and send each other a "Yo".
Already a Yo Index is building - http://www.yoindex.com/. So as a user you can subscribe to an account eg the Chelsea goal account. Every time Chelsea score, the subscriber will receive a “Yo”.
Jonny's top 4 uses for Yo;
- Let someone know you are outside their house waiting in the car. Just send them a "Yo".
- Thinking of that special someone, send them a "Yo".
- Your chinese takeaway is ready, you receive a "Yo" and go to pick it up.
- Tell a patient in your surgery that you are ready to see them now! Or is that taking things to far?
In the modern era, we are drowned in a range of communication tools, whether it is email, twitter or snapchat. Is this a brilliant way of cutting down on communication and getting right to the point, or will this app disappear into the wilderness? Let me know your thoughts.
Why don’t you download it this weekend and find out for yourself....
Further info / blogs
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