Over 10,500 dental professionals visited Showcase
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- Published: Tuesday, 16 October 2012 08:29
- Written by News Editor
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The British Dental Trade Association (BDTA) reports another successful Showcase earlier this month. On each of the three days thousands of dental professionals converged on London’s ExCeL. Delegates took advantage of the opportunity to interact with and gain advice from over 330 leading dental companies each with its own on-stand experts ready to help and share their knowledge. |
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Tony Reed, Executive Director of the BDTA commented: “Once again we have enjoyed another successful year of BDTA Dental Showcase, offering delegates a ‘voyage of discovery’. The exhibition provided a positive atmosphere for business sales to thrive and business relationships to flourish, enhanced by a variety of new initiatives that proved to be of immense appeal to the dental team. We look forward to launching plans for BDTA Dental Showcase 2013.”
This year BDTA Dental Showcase featured a host of new and interactive attractions to enable all dental team members to keep up to date with the latest developments in their field. In addition BDTA Dental Showcase saw the launch of the UK dental industry’s first interactive exhibition app for smart phones to help delegates plan their day and keep up to date.
The Mini Lecture programme featured key expert speakers discussing various topics to suit everyone’s dental needs. The 20-minute educational lectures providing verifiable CPD were extremely popular over the 3 days, covering a range of core topics and presented by influential industry speakers. Lectures taking place across the 4 dedicated stage areas ranged from “Engineers can grow new teeth” to “5 reasons why pay per click is right for your practice” and “Management of medical emergencies in practice”. In addition, delegates could benefit from attending one of the many stand-based lectures including “Instrument failure and how to prevent it” on the Schottlander stand and “Providing the toolkit for caries prevention” on the Colgate stand.
For those who preferred a more practical learning experience, the Live Theatre demonstrations provided a fantastic opportunity for dental professionals to witness the latest procedures in dentistry. Dr John Butler and Sharon Waxkrish’s “Hypnosis for Dentistry” and Professor Anthony Roberts’ “When Perio Goes Wrong” sessions were among an impressive line-up well received by an avid audience. The Business Clinic sessions also allowed delegates to interact with experts on key business issues to improve their practice.
Delegates participating in the Tech Zone, a new opportunity for technicians, lab owners and their wider teams, enjoyed an informal area to mingle with fellow colleagues and discover the latest techniques. The Tech Talk Live panel was highly engaging, featuring leading technicians including Larry Browne, John Wibberley and Barry Appleby.
Chris Brown, Managing Director of GC UK Ltd commented, “It was a fantastic show, with great business sales and interaction with delegates – I’ve already booked my space for next year’s Showcase at the NEC Birmingham!”
BDTA Dental Showcase will take place on 17-19 October 2013 at NEC, Birmingham.
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