5 year olds eat and drink their body weight in sugar every year
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- Published: Thursday, 07 January 2016 07:42
- Written by News Editor
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A new campaign has been launched by Public Health England encouraging parents to get ‘Sugar Smart’ and take control of their children’s sugar intake. A new app has been launched to help parents see how much sugar there is in everyday food and drink. It works by scanning the barcode of products and revealing the amount of total sugar it contains in cubes and grams.
The campaign follows revelations that 4-to-10 year olds consume over 5,500 sugar cubes a year, or around 22kg - the average weight of a 5-year-old. In 2013, almost a third (31%) of 5-year-olds and almost half (46%) of 8-year-olds had tooth decay, the most common reason for 5-to 9-year-olds being admitted to hospital.
A new film released brings to life the excessive amount of sugar consumed by the average child per year, currently 3 times the new maximum recommended daily amount. A fifth of 4-to-5-year-olds and a third of 10-to-11-year-olds are overweight or obese. Overweight children are more likely to become overweight adults making them more prone to a range of serious health problems, such as heart disease, some cancers and Type 2 diabetes. There are now 2.5 million people suffering from Type 2 diabetes, 90% of whom are overweight or obese.
Dr Alison Tedstone, chief nutritionist for Public Health England, said: “Children are having too much sugar, 3 times the maximum recommended amount. This can lead to painful tooth decay, weight gain and obesity, which can also affect children’s wellbeing as they are more likely to be bullied, have low self-esteem and miss school.
“Children aged 5 shouldn’t have more than 19 grams of sugar per day. That’s 5 cubes, but it’s very easy to have more. That’s why we want parents to be “Sugar Smart”. Our easy to use app will help parents see exactly where the sugar in their children’s diet is coming from, so they can make informed choices about what to cut down on.”
The campaign reveals the sugar content of everyday food and drink; a chocolate bar contains 6 cubes of sugar, a small carton or pouch of juice drink contains over 5 cubes and there are 9 sugar cubes in a can of cola, instantly taking children up to or over their recommended maximum for the day.
The Change4Life Sugar Smart campaign will launch with television, digital and outdoor advertising, and updated web content from today across England. Five million Sugar Smart packs will be given away to primary age children and their families via schools, local authorities and retailers. A nationwide roadshow will take place across 25 locations from 18th January. Five major supermarkets have also pledged to support the campaign through educating and helping customers make healthier food choices when shopping.
The Sugar Smart app allows people to scan the barcode of over 75,000 everyday food or drink products and see how many 4 gram sugar cubes it contains (total sugar). They can also share a ‘sugar reveal’ with their friends and family, and find hints and tips to cut down on sugar on the Change4Life website. The Sugar Smart app is available for free from the app store and google play.
The following supermarkets and manufacturers have pledged their support to the campaign: Tesco, Aldi, Morrison’s, The Co-operative Food, Asda, Weetabix, New York Bagels, Flora.
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