And the winner is – cheese by a short head
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- Published: Wednesday, 29 November 2017 07:55
- Written by News Editor
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Given the choice of having to “choose between never being able to eat cheese again or never being able to eat chocolate again” 50% of Britons said they would give up chocolate compared to 47% who would give up cheese, according to a survey carried out by consumer analysts Mintel. Meanwhile, 3% say they don't like either.
Consumers living in Scotland (56%), West Midlands (52%) and the South East and East Anglia (52%) are the most likely to say they would give up chocolate. Meanwhile, the South West and Wales (50%), London (50%) and the North East and North West (49%) were the only regions where consumers are more likely to give up cheese.
Three in five (59%) UK consumers aged over 44 say they would give up chocolate, compared to 54 per cent of those aged between 16 and 44 who would rather give up cheese. It seems it is younger consumers who have the sweetest tooth.
However, while overall cheese just pips chocolate to the post in popularity stakes, it's chocolate that Brits are buying more of. According to Mintel research, UK consumers are estimated to buy 356 million kg of cheese in 2017, while sales of chocolate are forecast to reach 444 million kg.
Richard Caines, Senior Food and Drink Analyst at Mintel, said: “When it comes to the battle between cheese and chocolate, two great British indulgences, cheese more than holds its own. It is a menu staple in the vast majority of UK homes. Recipes and ideas for using cheese with meals offer significant scope for driving increased usage and cementing British consumers' love of cheese.”
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