Portsmouth City Council launches animation to improve child oral health
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- Published: Thursday, 07 February 2019 07:44
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Portsmouth City Council and the University of Portsmouth Dental Academy have developed an animated film encouraging young children to look after their teeth. Councillor Winnington said: "We know it can be a struggle for parents to encourage their children to avoid sugary foods and drinks, and to brush their teeth twice a day, but hopefully the characters in this fun video will help them learn why it’s so important."
Set in the town of Toothville; ’Timmy Toothbrush’ and ’Tracey Toothpaste’ save teeth ‘Isaac’, ‘Chloe’, ‘Mo’ and ‘Meg’ from ’Peter Plaque’ by showing us what we need to do to keep our teeth clean and healthy. The video was created with input from parents and children at Milton Family Hub who provided feedback on various ideas and outlined during focus groups what oral health advice they were aware of. The parents also detailed the challenges in encouraging their children to look after their teeth.
Cllr Matthew Winnington, Cabinet Member for Health, Wellbeing and Social Care at Portsmouth City Council, said; "The University is a key partner so I’m really pleased that we’ve been able to work with the Dental Academy and utilise their expertise in dental health to produce a video teaching children and parents the best ways to look after their teeth. We know it can be a struggle for parents to encourage their children to avoid sugary foods and drinks, and to brush their teeth twice a day, but hopefully the characters in this fun video will help them learn why it’s so important."
Professor Chris Louca, Director and Head of the University of Portsmouth Dental Academy, said; “I am very pleased to see this successful collaboration between Dr Kristina Wanyonyi, Research Lead of the Dental Academy, and Claire Currie of Portsmouth City Council. I am also very grateful for the input from the families and children of Portsmouth involved in the project. I am sure that the video based animation will successfully engage the attention of young children and thereby contribute to improvements in their dental health.”
Visit www.portsmouth.gov.uk/toothville to watch the video which was created using funding from Public Health England following a competitive bid.
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