What’s big and red and goes up and down at Christmas?
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- Published: Wednesday, 04 December 2019 07:34
- Written by News Editor
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As the Coca-Cola trucks start out on their annual tour of UK cities, the British Society of Paediatric Dentistry (BSPD) has warned parents not to allow their children to develop a taste for the drinks that are handed out free of charge at each location. The drinks company website says: “The iconic Coca-Cola Christmas truck tour will be back for 2019, spreading holiday magic across UK.”
Last year dentists and action groups spoke out against the tour not only because of concerns about decay levels but also rising obesity in children. The BSPD says that they all hoped 2018 would be the last year of the truck tour.
The typical paediatric dentist removes hundreds, if not thousands of decayed teeth every year, sometimes from children as young as two and three. Excessive sugar consumption is responsible for the decay and it’s found not just in food but in fizzy drinks.
Claire Stevens, spokesperson for BSPD, said: “The motive for the tour can only be to encourage consumption of Coca-Cola brands. All of the drinks are harmful, including the zero sugar version, as they cause erosion, which baby teeth are particularly susceptible to. We share and support the advice of Public Health England that fizzy drinks should have no place in a child’s diet.”
See Coca Cola website:
https://www.coca-cola.co.uk/stories/keep-on-trucking
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