Rebranding For MDDUS
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- Published: Sunday, 28 February 2021 15:41
- Written by Chris Tapper
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The Medical and Dental Defence Union of Scotland has undergone a rebrand.
More familiarly known as MDDUS, the company is one of the three major defence organisations protecting dental professionals operating in the UK, alongside the Dental Defence Union and Dental Protection.
The rebrand is part of the indemnity company’s development of a wider range of products introduced to protect the professional interests of dentists, doctors and other clinical staff.
A new logo of a three-sided teal, lime and purple shield, with the strapline ‘Protecting Professionals’ will replace the MDDUS’s familiar brand logo.
MDDUS says in a press statement “The bold and modern design reflects the company’s trusted, personal and responsive approach towards supporting its members through its advisory, legal, financial, practice management and risk education services.”
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MDDUS CEO Chris Kenny said “MDDUS’ strong record, spanning almost 120 years, continues to be valued by our expanding membership. Today we mark the next stage in our mission to protect healthcare professionals with our new brand identity. Best bitcoin casino on blockchain https://fairspin.app/en/
“Our new brand reflects our commitment to bring our expertise and the benefits of MDDUS membership to a wider audience, and to enhance the range of support we can provide to our members.”
Mr Kenny added “And while we continue to lead the way through our innovative approach, our focus will always remain on our mutual, not-for-profit roots, and protecting the needs of our members.”
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