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Are you award-worthy?
It’s awards season in Hollywood and who among us hasn’t at some point imagined ourselves standing in front of an adoring audience, accepting a gleaming statuette and making the most eloquent and gracious of acceptance speeches? If you thought that, by choosing a career in dentistry instead of film, you’d have to kiss that dream goodbye, think again.
There are several dentistry awards in the UK, including the FMC Dentistry Awards and The Dental Awards. More niche awards include the Aesthetic Dentistry Awards and the Private Dentistry Awards. In short, there are plenty to go round and, as the entry cost is either minimal or free, you’ve really nothing to lose and a great deal to possibly gain by entering.
Why bother? We’re so glad you asked. In marketing circles, we often talk about word of mouth being golden - the best kind of advertising money can’t buy. Well winning an award is even better, because it’s word of mouth from your peers. Being able to call yourself ‘award-winning’ (or even shortlisted) tells current, lapsed and prospective patients that your fellow dental professionals consider you to be among the best. In marketing terms, that’s priceless.
The Dental Awards 2017 have recently extended their entry deadline to 17th February, giving you just enough time to be in with a chance. Entry is free, so why not try your luck? All that’s required is for you to put your best foot forward and showcase your achievements in the best possible light.
Once you’ve secured your place amongst the finalists, get to work tooting your own horn on your website and of course on social media. This is certainly no time to be modest, and you should have a marketing campaign ready to take that award and run with it. After all, doesn’t your community deserve to know they have an award-winning practice just around the corner?
If you would like help preparing your entry (and marketing your big win!) get in touch with the team at Milkshake Dental Marketing. We’ll do the work while you do the fun stuff - practicing your big acceptance speech!
Contact Milkshake today for further information.
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