Search Engine Optimisation is Dead It's All About Adwords

Search Engine Optimisation has changed dramatically over the last five years as you may have read in my two previous articles (read part one), (read part two). But there are still ways that you can improve your rankings as I highlighted in part two.

But even if you are really successful with your ethical and correct search engine optimisation efforts, you are still likely to be fairly well down the list of the front page, assuming your site has made it to the front.

The main reason for this is that Google now gives the top three slots to its paid for offerings, which are called Google Adwords.

Google is effectively now an ads engine rather than a search engine, let me tell you why. They announced their third quarter results a few weeks ago and revenues for that quarter were $14.89 billion, which makes them one of the largest and most profitable company's on the planet.

Of that £14.89 billion 96% comes from advertising!! Only 4% of their revenues comes from the likes of their Android operating systems or their Nexus tablets. So where do you think Google are going to concentrate their efforts over the coming years?

You might delude yourselves into thinking that surely they won't give advertisers all the front page, surely Google is about search. Well just think back a couple of years when Yellow Pages was the search tool of choice. Did you really care that all the entries which stood out were paid for adverts (still are actually), of course not.

So don't think for a minute that Google won't dedicate more and more space on its front page of a search to advertising, because I fully believe that this is what is going to happen, and sooner rather than later.

And to really hammer home that point just think about this. At present 20-25% of all searches are done on smart phones (tablets are fast catching up). Just go to your smart phone and do any search you like.

Unlike a desk top computer, there isn't lots of space on a mobile or tablet, so you don't see lots of entries below the bottom of the screen. Strangely enough you normally see the top three results. Yes you've got it, they are the paid for adverts, not organic search.

So you may do all the search engine optimisation you like (ethical or otherwise) to improve you natural organic listings, but they still won't show on a smart phone or tablet, unless you scroll down the page and most people don't do this they simply click on what comes out top.

So let me state again Search Engine Optimisation is dead, or definitely dying. Google is now a publicly listed company producing massive revenues and profits for its investors, do you really think that it is going to let you or your search engine optimisation company or person out smart them?

If you want to be at the top of the Google rankings the best thing you can now do is to use Google Adwords, which is the modern Yellow Pages. But even then you have to be good at this.

simply paying more for your ads will not guarantee that you will be at the top of the rankings, far from it, you have to ensure that the page you are sending your audience to is good, that the advert is relevant, that your keywords are correct and that you are regularly checking and updating your ads.

If there is such a thing, this is now the modern day Search Engine Optimisation, e.g. keeping your advert above that of your competitors and that is another skill you are going to have to learn or employ somebody to do for you!

If you want to increase your practice revenues, profits and increase you patients numbers, call me on 01767 626 398 or email me at This email address is being protected from spambots. You need JavaScript enabled to view it. or visit my website www.dentalmarketingexpert.uk