CB12 in the news!
After the first quarter of 2014, you may have more patients ask about the effective bad breath solution that is CB12.
CB12 will be sponsoring the local weather on ITV news from the beginning of January to the end of March, in an effort to make the product top of mind for consumers who seek effective relief from chronic halitosis.
There are many scientific reasons why CB12 should be top of mind for dental professionals as well. Heading the list is its patented formula with low concentrations of zinc acetate and chlorhexidine, which have proven effective at neutralising all three Volatile Sulphur Compounds (VSCs) that cause halitosis.
Other excellent reasons for recommending the product are its long-lasting 12-hour protection,[i] and its superior performance against 18 other leading mouthwash brands.[ii] For patients looking to effectively manage bad breath, CB12 is great news.
For immediate and lasting relief from foul mouth odours, you can confidently recommend CB12.
For more information about CB12 and how it could benefit your patients, please visit www.cb12.co.uk
[i] Thrane et. al., Dental Health, Zn and CHX mouthwash is effective against VSCs responsible for halitosis for up to 12 hours, (2009) 48 (3): 8-12
[ii] Thrane et. al., The Journal of Clinical Dentistry, A new mouthrinse combining zinc and chlorhexidine in low concentrations provides superior efficacy against halitosis compared to existing formulations: A double-blind clinical study, (2007) 18 (3):82-86
About the author
Following an extensive and successful career within dental, medical and healthcare publishing, Erica Kilburn founded E K Communications Ltd in April 2000. EKC is primarily a PR and media agency for the dental market. However, they also work across a number of healthcare markets. The company’s ethos has remained the same; to provide innovative, effective PR and media support, always putting our client’s needs and goals first.
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