Twenty-First Century Dental Care

Dr Adyl Asani and his team have recently opened a new contemporary dental clinic, TwentyOneDental in Hove. He spoke to us recently about his vision for the future and how he would like to create clinical and customer care excellence for his patients.

“I have lived and worked in the Hove area for the last 17 years and I felt that my patients wanted and deserved a better service. I have learnt that many people spend considerable amounts of money on their dental care, especially with cosmetic dental treatment. My idea was to offer an unmistakably unique experience for dental patients from beginning to end, similar to visiting any high-end establishment. My logic behind the clinic was to create a site that was well designed, where patients are able to access excellent quality dentistry and feel that they are receiving unparalleled customer service.

The building has been fully interior designed (Materialise Interiors/Armstrong Young) and embodies the concept of a modern boutique hotel, with three state-of-the-art treatment suites, separate concierge and patient lounge, a quiet zone (post sedation), a digital X-ray suite and a dedicated decontamination and sterilisation zone ensuring patient safety at all times. The name TwentyOneDental is derived from the notion of 21^st Century dentistry as well as the building number. We have the latest equipment and technology installed to ensure that we can offer premium quality dental services and procedures.  For instance, I think I am the only practitioner in the area who works routinely from a dental operating microscope. This means that I am able to see the most minute details very clearly using high magnification. Use of the microscope means that I can work very accurately and reliably and I can see an outstanding level of detail that cannot be seen with the naked eye. Patient communication is also enhanced, via the microscope’s ability to capture HD stills and video. Thanks to the magnified field, I never need to remove any excess tooth tissue, thus enabling me to preserve as much natural tooth as possible. In addition, endodontic procedures can be carried out with direct vision into the canals ensuring a predictable and favourable outcome.

As well as myself, the clinical care team includes a specialist associate dentist with a masters degree in aesthetic dentistry and two dental assistants. The patient service team comprises of our commercial director Mark Rayner and junior and senior dental concierges who run the reception area and impart top level customer service. We offer general dentistry, all types of cosmetic dentistry including smile makeovers, teeth whitening, dental implants and short-term orthodontics.

Our emphasis is on a modern, luxurious and relaxing atmosphere and extends from the concierge and patient lounge to the treatment suites. Our facilities include iPads to use in the patient lounge, with educational apps installed for children. As well as the usual magazines that you would expect in a waiting area, there is also a television and a completely integrated Sonos music system throughout the clinic, which synchronises with patient’s smartphones. Inside the treatment suites there are televisions on the ceilings to enable patients with a long appointment to watch a movie or catch up on a television programme. This is particularly beneficial for our nervous patients and we find that the distraction of the television and/or the music really helps relaxation.

Our mission is to provide excellence in modern dental care and to combine this with an outstanding contemporary, welcoming and relaxed environment. In addition, our branding is very important to us and encompasses the ethos of the clinic. When we launched in September, we held a prominent champagne afternoon tea event to showcase our fantastic new clinic and services. Each invitee received a goodie bag which included samples from CB12, since we only use and stock the highest quality products to complement our first class service. CB12 mouth rinse embodies the same principles as our clinic and the suitability of this prestigious product was perfect. I use CB12 personally and find it very effective so I am happy to recommend it to my patients.”

Understanding patient expectations is paramount when running a practice. It enables practitioners to advise and treat patients effectively and successfully. Supplementing this with the most advanced products and technology is key. It is also worth remembering that patients will feel confident if sufficient time is allowed for the dental team to deliver their expertise proficiently along with the best level of customer care possible. And as we all know, when patients are happy their recommendations will follow.

For more information on CB12 and the extensive research behind it,

Please visit www.cb12.co.uk