Men and the non-surgical facial aesthetics market- Dr Brian Franks

Recently in a study conducted by the Cosmetic Dermatology Journal it was revealed that the number of males using Botulinum Toxin treatments has increased by 258 percent over the last decade.

In general, men do not want to undergo significant, invasive alterations but are more likely to consider Non Surgical Facial Aesthetics (NSFA) to reduce the visible signs of ageing and to make them feel more confident. Often men are interested in reducing the wrinkle lines on the forehead and between the eyebrows to make them appear less angry or stressed and more responsive.

Wrinkle relaxing injections are also used to counter periorbital wrinkles or crows feet, furrowed brows and frown lines. Dermal fillers are able to soften lines and folds and to restore volume to sagging skin. These procedures are non-surgical so patients recover quickly and do not require any time away from work or other commitments.

In order to receive the best possible results, it is vital for both men and women to visit an appropriately trained practitioner with in-depth anatomical knowledge, in a suitable clinical environment. It is vital that the differences between treating males and females, is fully understood. For example, men have much stronger muscle mass on the forehead area than woman and the natural shape of the male eyebrow is not as arched. The usual female brow is situated above the bony orbital margin, whilst the normal male brow is situated below the orbital margin and is perceived as a vital part of masculine presentation. Without this understanding a practitioner might administer cosmetic injections, which could leave their male client looking overly feminised.

Adequate training to undertake NSFA is vital to provide clinicians with the necessary knowledge and confidence to provide first class treatment. Leading facial aesthetics practitioner and trainer Dr Brian Franks is able to offer hands on training courses in Botulinum Toxin, Dermal Fillers, Medical Micro-needling (Dermaroller) and radio frequency. With over 25 years’ dental experience, he has wealth of knowledge as a clinician who has progressed into facial aesthetics and understands the clinical and ethical issues involved.

Cosmetic interventions are a booming business in the UK, worth £2.3 billion in 2010, and this is estimated to rise to £3.6 billion by 2015 with non-surgical procedures accounting for nine out of ten procedures and 75% of the market value[1]. While non-surigcal treatments are highly popular with women, men are now becoming an increasingly important part of the market.

For more information on facial aesthetics treatment, or to find out about training courses, please visit www.drbrianfranks.com, call 020 8446 6518 or email This email address is being protected from spambots. You need JavaScript enabled to view it.

Dr Brian Franks

BDS (U.Lond) LDS RCS (Eng) MFGDP (UK) FPFA ACIArb MEWI

Dr Brian Franks is a Facial Aesthetic clinician, and the Clinical Lead for the MSc in Non-Surgical Facial Aesthetics at the School of Medicine and Dentistry, University of Central Lancashire (UCLan). He is a member of the Health Education England (HEE) Expert Reference Group and Task and Finish Group, helping to establish training protocols for the facial aesthetic / cosmetic industry, as well as the Independent Healthcare Advisory Service (IHAS) and the TYCT Governance Board. He is also the founder of the Dr Brian Franks Facial Aesthetics Training Course Faculty, as well as an experienced teacher and lecturer on the facial aesthetics and dental circuits. Dr Brian Franks Facial Aesthetics Training Course Faculty offers courses from foundation, intermediate and advanced level botulinum toxin and dermal fillers, to medical micro-needling (dermaroller) and radio frequency training.