Be chuffed – Practice Plan celebrates winning three prizes at Dental Business Awards

The whole team at dental membership plan provider, Practice Plan, is celebrating after a fantastic haul at the Dental Industry Awards ceremony at Wembley Stadium recently.

The prestigious Dental Industry Awards recognise excellence in the UK dental industry. The ceremony provides an opportunity for companies, teams and individuals to be formally acknowledged for achievements, projects and the high quality of work they do. The wide range of categories offers entry opportunities for companies of all sizes.

On the night Practice Plan walked away with not one, not two but three awards: Advertisement of the Year for its ‘Great Barrier Relief’ ad, Marketing Campaign of the Year for ‘Be Practice Plan’ while its ‘How to build a team of Highflyers’ Workshop Tour was crowned Event of the Year.

At the ceremony to collect the trophies were Creative Director, Les Jones, and Sales and Marketing Director Nigel Jones, along with a group of Practice Plan colleagues from across the business. After the ceremony Les said: “I am absolutely delighted at these results. To have come away with one award would have been amazing. But to win three is just incredible!

“Our winning ‘Great Barrier Relief’ ad was aimed at busting some of the myths, or perceived barriers, about moving from NHS to private dentistry. The dental landscape has changed so much since the pandemic that some of the things that may have put them off making the move, such as not having enough patients, just aren’t the case anymore.

“’Be Practice Plan’ which won us the Marketing Campaign of the Year Award, focuses on creating an emotional connection with our audience, emphasising the sense of community and support that comes with being part of Practice Plan. We want to convey that, to be part of Practice Plan, is to be part of something special and unique. It’s something our competitors are unable to replicate. The campaign has a strong visual approach using real-life clients and Practice Plan staff to convey these emotions and highlight the unique value proposition that Practice Plan offers.

“We foster and encourage creativity at Practice Plan, and we have a talented and super creative group of people who work for us. Whether they work in design, marketing or events they all work together to produce campaigns, collateral and events of the highest standard. To be recognised for this in three separate categories is a brilliant achievement and I couldn’t be prouder of everyone.”

Nigel echoed Les’ sentiments. “We exist to support dentistry and our practices. We put our heart and soul into everything we do. We’re not usually the kind of team to blow our own trumpets, but we’re often told there’s something special about Practice Plan. These awards feel a bit like a validation of that sentiment. To be shortlisted for a Dental Industry Award is an achievement and to win one, a huge honour. But to win three – that was far above our expectations!

“We have brilliant teams working across the whole of the company whose focus is on doing the very best job they can. Being recognised for our creativity is an honour in itself but to also be recognised for the outstanding events we hold for our customers is phenomenal. We were up against stiff competition so for our Workshop Tour, ‘How to Build a Team of Highflyers’ presented by Barry Oulton to win is even more of a thrill.

“Our annual Workshop Tour is our most anticipated event of the year. Many of our customers look forward to it so much that they even close their practice for the day. They appreciate it’s an opportunity for the whole team to be treated to a fun, interactive and entertaining day delivered by the dental sector’s most inspirational and engaging speakers. And, at the end of the day, they know they’ll take away a host of practical and impactful ideas, tools and strategies that they can immediately implement into their practice and their personal lives.

“I am extremely proud of everyone at Practice Plan, whether they were involved directly with these campaigns and events or not. We are all part of the family, so I feel these awards can be shared by every single member of the Practice Plan team.”

Practice Plan is the UK’s leading provider of practice-branded patient membership plans, partnering with over 2,000 dental practices and offering a wide range of business support services.

Practice Plan has been welcoming practices into the family since 1995, helping them to grow profitable businesses through the introduction of practice-branded membership plans.

The Dental Industry Awards Ceremony was held at Wembley Stadium on Thursday 5^th December 2024.