What produces a successful advertising campaign?

In my role as Sales Manager at GDPUK, I often get asked what kind of campaign works well on the website and I am always happy to give a few suggestions which I hope helps the client and gives them a few ideas to take away and ponder.

Below are a few bullet points of the suggestions that have come to mind in recent times. Please feel free to add to the suggestions.

The idea behind the list below is that it hopefully gets the client creating an interesting campaign that then gets them a return on their investment and builds a long-term business relationship with our publication.

Our users do notice the adverts but it is upto the advertiser to catch their attention enough that they become fully engaged with the message. The fact that a banner gets shown thousands of times in a month is an obvious advantage of advertising online, your brand has an extra chance of getting noticed on a popular blog or forum thread.

So what are some simple, straightforward methods of getting noticed? A few brief ideas below.

• A good, simple, well designed landing page, that matches the campaign / campaigns. I have blogged about the importance of landing pages before. Read more on this link.

• Experiment with different designs / styles for the banner ads, see what is successful and look to implement banners in different colours and fonts.

• A competition or prize draw to get data for your business, as well as create some buzz around a new product or service.

• Supplement all advertising campaigns with PR that matches the advertising and is shared on social media. Run the same advertising / PR on your social media pages, so it increases brand awareness.

• A successful campaign has been with a company who have used client testimonials "I love using this xxx dental software because...." So showing that fellow dentists use the product and it works for them, creates a positive message.

• A social media campaign that includes advertising on dental websites but run in tandem with social media. For example an equipment manufacturer could collate photos of dentists using the handpieces in their surgeries etc. Create a pinterest style collage.

If you would like to discuss any of the brief suggestions above, we will be attending the BDIA Showcase at the NEC in Birmingham. We can be found on stand F215. All my contact details are below.

Our new media pack for 2016 is also now available for download. It is available here and if you click the image below.

Thanks for reading and hopefully see you in a few days. Cheers.