Over the years, I have mentioned that online advertising has a number of advantages. You can read those articles here and here.

In 2016, we started using DFP, which is a Google programme that serves ads for our clients on to our main site.

One of the exciting features of this software is the ability to serve more than one ad at a time for our clients, to more than one URL. This is a great way of advertising a number of your services or products at once via one booking of a slot. It also has the added advantage of keeping the ads fresh and distinctive for the audience, who may not have interest in one product but an advert for something else from the same company may catch the eye. So a win/win for both the advertiser and the audience.

Yes it can mean more banner designs are needed but the advantages far outweigh this extra work for your design team.

So as you can see this is an amazing advantage compared to traditional advertising, not only is your advert seen thousands of times a month but when compared to print, you can display more than one advert in one position. Another example of modern technology improving the experience for all.

For further information about working with GDPUK and how we can help you reach thousands of dentists, please This email address is being protected from spambots. You need JavaScript enabled to view it.. We will be glad to help.

GDPUK will also be visiting next week's BDA Conference and Exhibition in our home city of Manchester. Get in touch if you would This email address is being protected from spambots. You need JavaScript enabled to view it..

Cheers

Jonny

Digital Dentistry Blog on GDPUK

With it being Masters week, I thought it would be the perfect excuse to use a golf analogy for my current blog!

Little Red Golf Book by Harvey Penick is one of the most influential golf instruction books of all time. The book has a number of short and quick messages for the reader to understand and digest easily which are centred around Harvey’s learning and observations after a lifetime in the golf world. A chapter that I have always remembered can be found on P.45 titled “Take Dead Aim”. Harvey says he tells his students to take dead aim, “Shut out all thoughts other than picking out a target and take dead aim at it.” As an avid golfer, it is a great piece of instruction which is simple and works! I believe it can actually be applied to all walks of life.

In all areas of business we are given targets or we are looking to reach target audiences and we usually need to focus our thoughts or energies on these targets.

Reaching a target audience is now the cornerstone of all successful marketing whether we are using social media, the adverts during Coronation Street or a professional network to get a message across. Whatever area we are looking to reach, we want to reach our target audience and if we can take “dead aim” it works even better.

Reaching work targets also shares similarities, as long as the targets are realistic, you have to take dead aim and focus on reaching those goals. Focussing on the small targets then leads to the bigger prize in the end.

In life we also need to identify our target and then aim for it.  It is good to set specific goals and avoid the distractions. If we are distracted by too many goals or by short term projects and lesser opportunities, we will probably not achieve the important long-term goals that we should all set for ourselves

Are you taking dead aim?

Reach your target audience on GDPUK.com. Get in touch today - This email address is being protected from spambots. You need JavaScript enabled to view it.

What else does Harvey do so well to get his message across in this book that has sold millions of copies…… he always shares a story in each chapter! This makes the audience relate to the chapter and remember the piece of wisdom in the book. This shows the immense power of telling a story. That thought can be discussed another day :)

Further reading on Harvey can be found here - 

http://www.golf.com/instruction/golf-teacher-hall-fame-harvey-penick

How can we help you?

First week back in the office has flown by and like everyone else involved in the world of sales, we have all been working hard on following up leads, arranging meetings and even closing some deals! (always be closing)

There has been a recurring theme this week in my small dental related bubble and that is clients or prospects asking how we can help them in 2016?

We see GDPUK as an integral part of a dental companies opportunity to market themselves to dentists in the UK. We believe we have a large, active and engaged audience on the site, which we are very proud of. This is important because dental professionals in the UK are using social media more than ever and GDPUK is at the centre of that. For example many of the signatures for the letter published in the Daily Telegraph came from GDPUK. NHS unfit for purpose.

So we have put together a short list of the ways in which we can help our clients engage with potential customers.

1. Banner Ads - We offer a range of banner ads on the site and our daily digest emails. Further info can be found in our media pack here

2. Product Spotlights - New for 2016, the product spotlight will appear on the frontpage of the site, with a promotion of your new service / product or special offer.

3. Product / Service Launches - We can help launch a new product into the market, with blogs, news articles and banner ads.

4. Special Offers - Entice new or old customers with a special offer / or sample offer

5. Case Studies - We can publish case studies for you of products that are working for patients in dental practices. A case study can be a great way of demonstrating how your product works and how it will help the dentist improve his or her skills.

6. Forum Reviews / Tests - Put your product to the test, use members of the GDPUK forum to test your product and receive honest reviews that can be shared on the forum and published as a blog post.

7. Surveys - Run a survey, which can be hosted by our site or your site. Use it to do product research etc

8. Social Media Competitions - Combining promotion on GDPUK and other social media channels, we can run a competition that helps collect data and potential new users of your product.

9. Promotion of Courses / Events - There are a large number of events, meetings, courses that are scheduled in the UK dental calendar on an annual basis, we can help with promotion and even the sale of the tickets.

We hope everyone out there has also had an insightful start to the year and like ourselves are always thinking about how they can improve what they offer to their customers. If you would like to try any other marketing ideas on our site, we are always interested in new methods and always looking to learn. Look forward to hearing from you soon.

Thanks for reading. 

Our latest media pack can be found by clicking on this link

Look at some of our amazing numbers that GDPUK produces - GDPUK in Numbers

As we approach the final month of 2014, people start to wind down for the year and we all start looking at the year ahead. We focus on setting targets, goals, wishes and budgets for the year ahead.

Before you start looking too far into the future we thought we would let you know, that we have a small number of advertising opportunities on GDPUK in December.

Do you have a course you are looking to promote in early 2015?

A new product you have launched and you would like some extra promotion?

You may have December offers of your own that need a push?

Whatever your reason, we have a few spaces left on the site in December. Please This email address is being protected from spambots. You need JavaScript enabled to view it. and we may even surprise you with a festive price!

Did you know?

December has always been one of the busiest months on gdpuk. Dentists constantly use the forum and share expertise throughout the holiday period, which even includes Christmas day for some!

This email address is being protected from spambots. You need JavaScript enabled to view it.

Impressed by the numbers? Get in touch to find out how we can work together.

Advertising on GDPUK.com starts from £300 + vat

For further information email This email address is being protected from spambots. You need JavaScript enabled to view it. or call 0161 270 0453

www.gdpuk.com/web

At the recent BDTA Showcase, we had some great meetings with potential advertisers. The GDPUK Team really enjoyed exhibiting at the show, it was a great experience, something we would like to repeat.

Last week, I sent a number of follow up emails after the Show and made phone calls. By the end of the busy week, I started thinking about why companies from the dental trade should advertise with GDPUK and why we should be part of their marketing plan. I have to admit, it is not a question I have thought enough about but over the weekend, I got my thinking cap on.

So this weekend, after my feet and body had recovered from Showcase, I started to think about the question in the subject line, below are 8 reasons that GDPUK can be used as an effective marketing tool, please feel free to add to them and hopefully we can get a feel for what we are doing well or not offering enough of! All feedback would be appreciated!

1.    We have thousands of members using the site every day – GDPUK is the largest online community of dentists in the UK. Dentists proactively look for information on GDPUK to inform their decisions.

2.    Target Audience – If you want Dentists as customers, we can prove that your target audience is using the GDPUK site every day

3.    Helps your budget work harder when marketing to Dentists – Reach the dentists on their network at exactly the point when they are actively seeking advice / guidance to make an important decision for their practice or career. 

4.    Word of Mouth. The UK’s most influential dentists will talk about your brand on the forum – Create the right message on GDPUK and this will spread to other social media sites, creating improved awareness and recognition of your brand.

5.    Benefit from our knowledge of the Dental Profession – We’ve been around for over 15 years, we understand how dentists think and react, this means we are well placed to support you with your aims and we can share our insight into the dental profession.

6.    Marketing on the site can be done in a number of ways; introduce a new product, improve brand awareness, special "GDPUK" offers, data collection, sample requests, focus groups

7.    Accountability. We give our partners, a full report on the number of clicks received every week, plus the number of impressions the ad receives. This is an effective way to see how the ad performs.

8.    Adaptability. Unlike in the printed media, ads can be changed; partners can experiment with a number of messages over the period they have booked.

No matter what business or industry you’re in, if you deal with Dentists, then GDPUK has to be part of your marketing plan. Social Media is now part of the dental landscape and it’s important that you can get your message across and be part of the discussion.

By reading this, we hope you now get a better understanding of how we can help with your marketing plans, if you would like to know more, please get in This email address is being protected from spambots. You need JavaScript enabled to view it. or call Jonny on 07786571547.