GSK is leading a campaign to raise awareness among dentists, DCPs and patients about two common conditions – erosive tooth wear and Dentine Hypersensitivity (DH).

Over ¾ of British adults - 77% exhibit signs of tooth wear and moderate tooth wear has increased¹. It can lead to changes in tooth shape, yellowing of teeth and translucency at the tooth edge. You can now download the BEWE app for a comprehensive guide to erosive tooth wear diagnosis and condition management.

The optimised fluoride formulation of Pronamel® strengthens your patients’ demineralised enamel to help protect against the effects of erosive tooth wear². 

DH is characterised by short, sharp pain in response to stimuli and needs to be diagnosed differentially. 41.9% of adults have experienced it³ and, according to the Dentine Hypersensitivity Experience Questionnaire (DHEQ), over 70% of sufferers consider the sensations to take pleasure out of eating and drinking⁴.

Sensodyne® Repair and Protect combines NovaMin® technology and sodium fluoride in a single formulation, which creates an even harder hydroxyapatite-like layer over the exposed dentine and within the exposed dentine tubules^{2, 5-7}, providing sustained protection and relief.

For more information on these conditions and other CPD materials, visit: https://www.gsk-dentalprofessionals.co.uk/

Trade marks are owned by or licensed to the GSK group of companies.

CHGBI/CHSEN/0023/16

References:

1.        Disease and related disorders – a report from the Adult Dental Health Survey 2009, The Information Centre for health and social care, 2011

2.        Fowler C et al J Clin Dent 2006; 17(4): 100 - 105

3.        Addy M. Int Dent J 2002; 52: 367-375.

4.        GSK Data on File RH02026

5.        Greenspan DC et al. J Clin Dent 2010; 21: 61-65.

6.        La Torre G and Greenspan DC. J Clin Dent 2010; 21(Spec Iss): 72-76.

7.        Earl JS et al. J Clin Dent 2011; 22(3): 62-67(A). 

GSK, manufacturers of Sensodyne®, invite you to join their webinar event – ‘How can we measure the true patient impact of sensitive teeth?’ on Thursday 10^th November from 6pm.

The presentation will be delivered by Professor Peter Robinson and is based on insights from the development of the ground-breaking Dentine Hypersensitivity Experience Questionnaire (DHEQ).

To register for the webinar online visit https://engage.vevent.com/rt/gskevents/index.jsp?seid=1119     NOW!

As many as 1 in 3 patients may be suffering from Dentine Hypersensitivity (DH).¹ Research using the DHEQ amongst over 900 people highlighted the impacts that patients with the condition may experience:²

·         70% consider the sensations to take the pleasure out of eating and drinking*

·         59% try to avoid pain by biting food into small pieces*

·         32% think that having sensitive teeth makes them feel old*

Find out more about the impacts on your patients with Dentine Hypersensitivity by joining the webinar. Register online now to ensure your place –

visit https://engage.vevent.com/rt/gskevents/index.jsp?seid=1119.

*pooled analysis of 7 clinical studies involving 905 participants aged 18-65 (mean 39.7 years) in Canada, Europe and USA before treatment. All participants who gave the ratings of 5, 6 or 7 (agree a little, agree, strongly agree) on a 7-point impact scale were considered to have the impact in question.

References:

1.      Addy M Int Dent J 2002; 52: 367-375

2.      GSK data on file, RH02026