Trust in Munroe Sutton - Jeremy Hedrick

Good news for the dental profession: patients in the UK trust their dentists more than their GPs.[1] Trust is an important element of a strong patient–practitioner relationship; it can help patients relax during treatment, making it easier for dentists to complete essential work. It also increases compliance with treatment, improves patient satisfaction and will mean patients are more likely to follow advice.

Thus, a good patient–practitioner relationship can act as a strong foundation for better oral health and, since good oral health has been linked with good general health, trust between a patient and their dentist can improve a patient’s overall wellbeing.

As a dentist, you can build a trusting relationship with your patient in a number of ways. Explaining treatments thoroughly, using visual aids and photos or digital images to show patients what is wrong and how you intend to treat them, letting patients feel in control, assuaging any phobias – these techniques can all promote trust. But these days, one of the most important factors is reassuring patients that they are receiving good value for money from your service.

While we can all be thankful that the UK economy is recovering, that does not mean patients are willing to spend money on subpar dental treatment. Indeed, many people view dentistry as having a big price tag. Reports suggest that the UK does have the most expensive dentists in Europe[2] – so the profession needs to show patients that they are getting proper value for money.

One way of helping with this is to offer payment through dental plans. The most recent statistics available suggest that 12% of the UK’s population already invests in dental insurance, but this figure is likely to increase in the near future.[3]

Dental plans can truly benefit patients by offering them the treatment they want and need for less. By being involved with such plans, dentists can maintain their bond with patients – strengthen it even – while taking advantage of the benefits themselves.  

Munroe Sutton has more than 30 years’ experience of designing, organising and managing dental plans that improve the affordability of quality dental treatment. Designed by dentists for dentists, the Healthy Discounts Plan offers exceptional deals to patients while providing dentists with fair compensation for their services. Associated practices benefit from free marketing, increased promotion and higher patient uptake – at no charge to themselves – while patients get the treatment they want for less.    

Building a strong patient–practitioner relationship is crucial to any healthcare provider, especially dentists. With your patients’ trust, you can ensure good standards of oral and general health. By being part of Munroe Sutton’s prodigious network you can offer more value-for-money to your patients, making them more likely to keep using your service – with no charge to yourself.

Contact the friendly team today to discuss your options.

For more information please call 0808 234 3558 or visit www.munroesutton.co.uk