We enjoyed an extremely busy couple of days at the Dentistry Show on Friday and Saturday in Birmingham. This year we didn’t have a stand, so we did a lot of walking, talking and listening of course…...

A few initial thoughts and products that caught the eye:-

The Full Picture

In a room of a few thousand people, it always intrigues me the different impressions people get from the show. “Fantastic show”, “our stand has been so busy” “selling loads of gear” and then you move about 3 feet to the next stand and the reaction is totally different “waste of time”, “not as busy as last year” “this part of the room isn’t getting any footfall” so when stepping back and looking at the full picture, I reckon it is somewhere in the middle. The show was certainly busy but it is not for everyone.

Takeaway - it is not always about following the crowd. This kind of show works for some companies but not all.

Closer Still

Closer Still Media, have built an amazing business, which is demonstrated by the fact that the show attracts a huge number of exhibitors, speakers and visitors. As you will know from previous blogs, GDPUK have not always had the best experience at the Dentistry Show but we must say that it has a great spirit, atmosphere and 2 days seems a perfect amount of time.

Well done to all the Dentistry Show team and the wider Closer Still Media team which is now over 200 people strong. They obviously understand the formula to produce extremely successful events.

Internet of Things

Last year we reported on Oral-B’s move into connected toothbrushes and now Philips have followed with the Philips Sonicare DiamondClean Smart which not only is incredibly smart with its matt black handle, black brush head and charge in glass technology, it also uses connected technology to inspire and motivate patients to take better care of their oral health. I believe it will be available to consumers in the next few months. Great to see dentistry leading the way in connected devices and improving oral-health at the same time.

Good to Great

“Good to Great” is a journey to greater business prosperity for dentists, which has been underpinned in the last 12 months by the introduction of SoE’s Customer Success Programme. (Software of Excellence). The Good to Great Challenge encourages dentists to think more clearly about how they can optimise their performance and maximise revenue and provides a vehicle by which dentists can track and follow the progress of likeminded dental practices. More information available here - http://www.g2gchallenge.com/ 

Will be interesting to see how many practices get involved in this challenge and what affect it has on their practice over the 12 months.

Social

The show is great for networking which is demonstrated by the thousands of people attending and the huge queues at the Starbucks just outside hall 5! I really enjoyed this element of the show, fantastic to catch up with so many people from all areas of the profession.

A few other mentions and thoughts

• The Simply Health juice drinks were delicious and perfect after a few beers on the Friday evening. I am sure anyone who attended the Dental Awards or the Dental Circle party also found those drinks refreshing :)
• Prem at Quick Straight Teeth certainly caught the eye but I know this has been covered elsewhere on social media :)
• The dental industry certainly seemed positive overall, digital is growing. Innovation isn't always the quickest in dentistry compared to other sectors but some of the options and resources available to a dentist just starting their dental practice journey are endless.
• The 3M intraoral mobile tablet scanner is extremely clever and could be excellent for interaction with your patient. Info here.

Thanks for reading and hopefully see you at the BDA Conference in a couple of weeks. Get in touch if you would like to meet up or need some advice on the best restaurants in Manchester.

The majority of dentists will not be financial experts. The team at money4dentists are.

Running a dental practice as a successful business includes many complicated aspects, some of which are far beyond the knowledge imparted at dental school. To achieve business prosperity and security these factors need to be efficiently managed. 

This is where money4dentists can help. With excellent knowledge of the dental sector, the team of expert advisers can help with any financial query practice owners might have. As IFAs, they offer objective, unbiased advice – meaning you can be assured that the only thing they have in mind is your best interests. 

Whether it’s income protection, mortgage advice or tax planning, the IFAs at money4dentists will you their in-depth knowledge to offer you relevant and appropriate advice, every time.

Contact the friendly and professional team to find out just how they could help you today.

For more information please call 0845 345 5060 or 0754DENTIST.

Email  HYPERLINK "mailto:This email address is being protected from spambots. You need JavaScript enabled to view it." This email address is being protected from spambots. You need JavaScript enabled to view it. or visit  HYPERLINK "http://www.money4dentists.com" www.money4dentists.com

Providing an in-depth educational pathway with multiple courses, the IAS Academy is dedicated to training GDP’s on the full range of orthodontic options, including the ClearSmile Brace.

Having previously completed training in several different appliances, Raoul Patel had been looking to build a foundation in orthodontics. 

“Wanting to build my skillset, I undertook ClearSmile Brace training to add a new, safe, discreet and gentle appliance to effectively treat more of my patients,” says Raoul, who took the conversion course last April in London. 

“The course I attended was excellent. It didn't waste any time going over basics, but focused more on diagnostics and the concept of anterior alignment orthodontics instead. 

“The instruction during the training was very clear and because you need approval before beginning a case, the IAS Academy provides you with a sense of mentorship and support which is ultimately invaluable. 

“If you are a GDP wanting to expand your orthodontic foundation, I would definitely recommend this course.”

To find out how you can develop your orthodontic skill-set using a fixed brace appliance, contact the IAS Academy today. 

 For more information on the ClearSmile Brace and upcoming training courses,
please visit www.iasortho.com or call 0845 366 5477.

If you are looking for a truly exceptional panoramic X-ray solution, look no further than the Sirona ORTHOPHOS SL range available from Clark Dental. 

The ORTHOPHOS SL 2D is capable of capturing incomparably sharp 2D panoramic images. This is possible thanks to the powerful DCS sensor, which significantly reduces conversion signal loss, and the unique Sharp Layer Technology. Not only this, but the 2D system can be upgraded to full 3D and can include an optional Ceph arm for greater diagnostic flexibility.   

The ORTHOPHOS SL 3D is available in two main volume sizes: 8x8cm or 11x10cm. Both of these devices have flexibility in volume, starting from 5x5.5cm upwards, for use with endodontic issues and single implant planning. With this expansive scope you will be able to adapt your diagnostic range to the specific needs of every patient and produce excellent 3D images every time.      

Complete with a number of innovative features that will help you ensure optimal positioning for your patient, the ORTHOPHOS SL range makes it possible for you to streamline your workflow and achieve diagnostic excellence.

The Sirona ORTHOPHOS SL range from Clark Dental will provide your practice with a truly flexible diagnostic system, benefitting both your team and your patients. Discover what it could do for you today.

For more information call Clark Dental on 01268 733 146, email  HYPERLINK "This email address is being protected from spambots. You need JavaScript enabled to view it." This email address is being protected from spambots. You need JavaScript enabled to view it. or visit www.clarkdental.co.uk

Dr Phil Loughnane, owner of the Chipping Manor Dental Practice in Gloucestershire, has been very impressed with Filtek Bulk Fill Posterior Restorative from 3M ESPE.    

“I have been working with this bulk fill for three months now, and I think it is the best posterior composite I have ever used. 

“I have to commend how easy the material is to handle, and how quickly it can be used. I think the overall aesthetic result is particularly excellent.  

“I would unreservedly recommend Filtek Bulk Fill posterior restorative to others and have encouraged all of my associates to make use of it.” 

For more information, call 0845 602 5094 or visit  HYPERLINK "http://www.3Mespe.co.uk" www.3Mespe.co.uk

As a Gold Unity Partner of Bridge2Aid, the Association of Dental Groups (ADG) is pleased to support the Kigurusimba Health Centre in the Pangani district, as part of the Dental Training Programme. 

Over the course of a six-day assessment, five Clinical Officers and the Bridge2Aid training team were able to treat a staggering 475 patients including Ndahane Mathias, a 37-year-old mother and farmer from Mkalamo village. 

Thanks to the provision of this treatment, Ndahane was able to have a tooth removed that had been plaguing her for a brutal three months.

By continuing to support the work of Bridge2Aid, deprived areas can be supplied with much needed equipment and training. Thanks to you, the Kigurusimba Health Centre and the five newly trained clinical officers – responsible for approximately 10,000 people – can deliver effective dental care that the local community needs. 

To find out how to donate, volunteer and support, contact ADG now: all together we can make a difference. 

For more information about the ADG visit  HYPERLINK "http://www.dentalgroups.co.uk" www.dentalgroups.co.uk

Lynn McCartin, a dental therapist working on HMS Nelson, came across the innovative products available from Waterpik International, Inc. at EuroPerio8.

“I thought the Water Flossers were well designed and efficient, offering an effective alternative for patients who don’t like using interdental brushes or string floss. I think the option of being able to add diluted mouthwash instead of water to the products will also prove beneficial for some patients’ gingival health.

“Due to the tolerable and easy to use design, I believe the Waterpik® Water Flossers are particularly suitable for perio patients, or those who are already motivated and desire optimal oral health.

“I was pleased to receive a free unit at EuroPerio8 – a few of my patients had already been using Waterpik® products and now I feel much more confident with them.”

Clinically proven to reduce bleeding and reverse the signs of gingivitis, Waterpik® Water Flossers are ideal for all of your patients, whether they require implants, crowns or bridges, or orthodontic treatment.

Find out how the innovations available could help your patients today.

For more information on Waterpik International, Inc. please visit www.waterpik.co.uk. Waterpik^® products are available at Amazon, in 

Boots and at Superdrug stores across the UK and Ireland.

Why Would Your Patients Want Your Mobile App?
 

When the developers of the dental mobile app first approached me this was the first thing I said to them. Let’s face it why on earth would anyone want to to got the trouble of downloading your mobile app?

First let me explain what a mobile app is. If you have a smart phone either Apple or Android, you will almost certainly have lots of apps on it. For instance to access the iTunes store, Google maps, etc. etc.

Apps are now the best way for all companies to communicate to their customers, but why would anyone want a dental mobile app?

The answer is you make it worth their while to download and use your mobile app!

Firstly you have to advertise the app, particularly in your practice. Patients can download the app simply by pointing their mobile phone at a QR code in your reception. But they need a reason to download it in the first place.

So here’s why they will not only download the app but use it.

Mobile app Loyalty Scheme

There is a built in loyalty facility on the app. Each time your patient comes into the practice they scan a QR code in reception and this puts a tick in a box for them. When they have a certain number of ticks on their app they get a reward from you, maybe an electric tooth brush or a free hygiene session of a bottle of wine, it can be anything. This feature not only guarantees that your patients continue to come and see you but they use the app every time they come to the practice. The app does all this for you automatically.

Mobile app Referral Feature
There is the most amazing referral feature on the mobile app. Did you know that the average Facebook user has between 50 and 100 friends on it? The apps referral feature will send a message to every one of their friends urging them to download the app. If just 100 of your patients do this for you, you’ll reach between 5,000 and 10,000 new potential patients.

But why  would the do this for you? Because you reward not only the referrer but also the person being referred and the app does all this for you. When one of your patients gets let’s say five of their friends to download your app, they are rewarded by you, when a person is referred, they get something off their first appointment, you win, your patient wins, the new patient wins.

You can’t buy advertising like the mobile app

Why because just think of this, if you advertise with Google or Facebook, the press or any other media it is just that “an advert”. Whereby when your patients send a referral to their friends this is a thousand times more powerful. Because it’s word of mouth advertising, but on an industrial scale.

It’s estimated that 50 of your patients sending our a referral to all their friends is worth £1,000 of Google advertising, and that app costs just £50.00 per month. A fraction of the cost.

So don’t hesitate you need to call me on 01767 626 398 or email me at enquiries[at]dentalmarketingexpert.co.uk  or visit the website www.dentalmarketingexpert.co.uk or visit our Facebook page

Dental Elite are experienced dental recruiters who work solely with the dental profession to help practices find the most suitable individuals to engage in locum or permanent positions.

With the aim of providing an efficient and effective service to all clients, Dental Elite hopes to become a natural ‘first port of call’ for all your recruitment needs.

Dental Elite offers professional advice on contracts of employment or contracts for services (for self employed staff) and can help with any aspect of recruitment.

For advice and guidance on helping your practice grow from strength to strength, contact the experienced team of consultants at Dental Elite today.

For more information and to find out how Dental Elite can help to recruit the most suitable members of your dental team visit www.dentalelite.co.uk, email This email address is being protected from spambots. You need JavaScript enabled to view it.
or call 01788 545 900

It won’t be news to you that stress can damage the dentition in the form of attrition, but did you know that statistics indicate that one in three workers experience post-holiday blues? It makes sense that this can then exacerbate bruxism.

If a patient presents with pain and/or tooth wear that can be attributed to bruxism and they tell you that they are stressed, it is a good idea to let them know that making a few simple lifestyle changes can be of significant benefit, including:

• Doing something relaxing before bed, such as yoga, reading or having a bath

• Learning to brush effectively yet gently with a relatively soft toothbrush and a toothpaste low in abrasivity.

Further, prescribing muscle relaxants and the use of a suitable mouthguard, such as a Michigan splint, may prove useful. Such splints help to protect the teeth against bruxism and reduce TMJ pain by encouraging the patient’s mandible to assume the most comfortable and reproducible position. The overall aim with such a guard is to protect against any damage that may be caused by a habitual grinding pattern and to break the cyclical habit, if at all possible.

In addition, recommending care from a physiotherapist or osteopath with specialist knowledge of the temporomandibular joint (TMJ) might be appropriate to prevent further damage.

The London Tooth Wear Centre^® offers an evidence-based and comprehensive approach to managing tooth wear.

To request advice, make a referral or for further information on the work of the London Tooth Wear Centre®, please visit www.toothwear.co.uk, email This email address is being protected from spambots. You need JavaScript enabled to view it. or call 020 7486 7180.

Tim Bradstock-Smith from The London Smile Clinic shares his thoughts on the increasingly popular field of implant surgery and how dental referrals can help you and your practice...

Although traditional dentures still have a place, implant surgery is fast becoming an indispensible part of mainstream dentistry. Global forecasts suggest that Europe will continue to drive and dominate the area of dental implants and prosthetics until at least 2018.[1] What’s more, the current economic recovery is likely to see a further push and market expansion.

Successful restoration for an edentulous patient takes both functional and psychosocial adaptation, but their self-confidence is significantly enhanced[2]  by their resulting satisfaction with comfort, function, appearance and health. When compared to conventional complete dentures, data has provided scientific evidence of an improved quality of life after dental implant therapy.[3] Implants are much more convenient for patients and offer improved appearance, looking and feeling like natural teeth. Additionally, patients with positive self-esteem have been shown to experience significantly fewer physical health symptoms[4] and some researchers have gone so far as to suggest that the larger your smile, the longer you may live.[5] Whichever way you look at it, successful smile restoration has both physical and psychological benefits for patients.

The medical advantages of implants are that they help to prevent bone loss and actually stimulate growth to maintain the structure of the face. Also, well-maintained implants placed into adequate bone can be expected to last for many years.

Replacing or restoring missing or damaged teeth with virtually undetectable implants can be a complex procedure. However, it can be extremely rewarding for dentists who are able to not only produce a beautiful smile, but also raise patient self-esteem and confidence.

Successful implant surgery requires considerable attention to detail, outstanding accuracy and a comprehensive set of surgical skills acquired through on-going training and experience. Specialist technology and imaging is also needed to plan and execute implant treatment meticulously, ensuring optimal placement.

One clinician or indeed one practice may not have all the technology, space or the surgical skills required to provide the scope of treatment necessary for all implant surgery, particularly if a practice already provides specialist treatment in an alternative field of dentistry. Equally the patient demographics of the area may not make it financially worthwhile to support this provision. In addition, the training and education clinicians require to place implants successfully takes a significant amount of time as well as expense and often, if this knowledge is not used regularly, it is difficult for practitioners to maintain the skills required to achieve high quality work.

Even when a clinician is qualified to undertake implant surgery, there are still cases that require more specialist surgical skills with treatment sites that require advanced preparation or enhancement before implant surgery can take place. Some cases will require socket augmentation procedures, for example, or advanced regenerative procedures such as guided bone regeneration, bone condensation, ridge splitting, particulate grafting, autogenous block grafting, sinus augmentation, connective tissue grafting and further special methods such as inferior dental nerve lateralisation and distraction osteogenesis.

However, successful implant surgery can be still be delivered by suitably experienced clinicians or specialists in a team approach.

A centre of excellence such as London Smile Clinic provides a referral service to practitioners to undertake implant procedures on their behalf. Dr Zaki Kanaan is a highly trained implantologist, who will work closely with you to form a team, ensuring the best possible results for your patients. Whether you wish to refer more complex cases to Zaki or just refer out part of the overall treatment, the team at London Smile Clinic will keep you informed throughout the procedure. The patient will then return to you for continued treatment or on-going maintenance and care. London Smile Clinic prides itself on delivering a 5 star service and first class dentistry, and referring dentists can be confident that their patients will be in safe hands.

Keeping up in an ever-advancing industry can be both expensive and problematic. Equally, patient expectations are now much more forward thinking with an increase in people wishing to undertake corrective or cosmetic procedures.[6] It is not always possible to provide all services individually but by making use of the technology, facilities and skills offered by referral practices, it is possible to extend your areas of expertise and professionalism to enhance your treatment provision. In doing so, patient satisfaction and confidence is improved and as a result, these patients will return to your practice time and time again.

For more information, please contact 020 7255 2559 or
visit www.londonsmile.co.uk/refer

What Can Happen When You Do No Marketing

Neil Sanderson

Oh the perils of not marketing yourself. I had my first customer default on me this week, apparently he is ceasing to trade from next month. I took on this customer in good faith just before Christmas.

The customer called me early January to say that he was in financial trouble and that his creditors were letting him continue to trade, (I know its strange that he would take my services in December and then tell me he is struggling to pay creditors in January.)

Strangely I had gone to see this dentist nearly two years earlier and he had decided not to proceed with any marketing at that time as he was doing lots of other things to his practice and taking on new staff etc. etc.

I could see at that time, that this practice was in trouble and needed help. The first thing that struck me as odd was the fact that he had a practice management system that had 18,000+ patients on it of which only 3,000 were active.

Now it could be that this guy might be a rubbish dentist and just loses patients, I have no idea of that and can’t comment, but whilst I was there, patients were coming into the waiting room and he was speaking with them as friends so I have to assume that he got on well with his patients.

The second thing that made alarm bells go off was the fact that he’d done little or no marketing whatsoever over the past five years, not to existing or new patients.

Whenever I write these columns I stress the importance of saying that as part of your marketing you have to communicate regularly with your existing patients to make them feel loved, just as much as you spend time trying to get new ones. It’s absolutely imperative.

Time and again I see potential customers and they tell me that they can’t afford marketing, whilst at the same time telling me that they don’t have enough patients and the patients they have aren’t spending enough with them.

I hear this statement over and over again, don’t you think that there is a certain irony, “I don’t have enough business, but I don’t want to spend any more money getting any”. Let me say to everyone reading this now. If you continue to do what you’ve always done that’s what you’ll always get. Or even more to the point, doing nothing gets you exactly nothing.

The economy may be coming out of recession but very few of the people I deal with feel that way and patients aren’t just going to start queuing up at your door waiting for your services. Sorry I have to say this, but if you want more patients or you want to sell the higher end services you offer you have to spend money marketing them.

The problem is that most businesses view marketing as a cost not an investment. This week I am spending £3,000 on a 3 x 2 stand for two days at the Dentistry Show. But I know that this will generate me business (without fail).

Unless you start to look at marketing as an investment and not a cost your practice will continue to perform exactly the way it is. Here’s another saying I love to quote “If I gave you £10.00 for every £5.00 you gave me at which point would you like me to stop?”

This is effectively what marketing is about, if you don’t do it, don’t expect your business to grow.

If you would like help marketing your dental practice, call me on 01767 626 398 or email me at This email address is being protected from spambots. You need JavaScript enabled to view it. or visit my website, www.dentalmarketingexpert.co.uk

What is the best marketing plan for your practice?

Neil Sanderson

I’m often asked what is the best marketing I can buy or do. Let’s face it there are now dozens of ways to market you and your practice.

Not very long ago you really only had two choices 1. You could place an advert in the Yellow Pages or 2. You could send out a mail shot. Those of you who were a bit more ambitious might try telesales too.

Today you have literally dozens of ways to market your practice, but which is the best marketing?

But out of all these different types of marketing e.g. Direct Mail, Social Media, Posters, Leaflets, Text Messaging, Email what really is the best marketing?

So if you said to me I can only do one form of marketing which would you choose, the answer would be Google Adwords (or pay per click). This is without doubt the most cost effective and best marketing for  you and your practice.

Why do I say this. Because unlike Search Engine Optimisation which may or may not get your website to the top of Google rankings. Google Adwords can pretty much guarantee this.

What makes this even more the best marketing, it that Google will only show your ads when someone searches for it. So just think of it this way. If you could place an advert in a local newspaper and only pay when someone looked at your advert and took action would you buy that ad, you bet your life you would.

Google Adwords does exactly this, they only show your advert when someone searches for whatever it is you are advertising e.g. implants or teeth whitening etc. But you don’t pay anything to Google until someone actually clicks on your advert and goes through to your website.

It is the ultimate form of “best marketing” and Google gives you hundreds of tools to test and hone your marketing. They are the only advertising provider that encourages you to get better at your advertising, and rewards you with cheaper ads and better rankings.

Quite literally the better you become at pay per click, the less you can spend and the more your ad will be shown. That’s why we spend so much of our time at Dental Marketing Expert, making sure that we are the ultimate experts in Google Adwords pay per click.

On average all our clients are normally in position 1 or 2 on the search and the amount we are paying Google for the ads is a fraction of what people who don’t know what they are doing are paying.

If you don’t understand how wot work Google Adwords, you can spend an awful lot of money for very little reward. In fact Google’s default settings are generally design to get you to pay them as much as possible. This is why they are now the second biggest company by value in the world.

I have spent the last two years honing my skills the best marketing (Google Adwords) and as a result I would say that I probably know more about this form of marketing than anyone in the dental profession.

I have personally spent thousands of pounds with Google, but last year I grew my business by 100% and this year we are aiming for 400% growth, using this best marketing technique.

So if you want to make a massive difference to your dental practice’s fortunes and start to benefit from the best marketing on the planet, call me on 01767 626 398 or email me at This email address is being protected from spambots. You need JavaScript enabled to view it. or visit my website www.dentalmarketingexpert.co.uk

10 Ways To Get A Patient Referral

Neil Sanderson

I think just about everyone is in agreement that a patient referral is the best way to get new patients, even I as a marketeer would have to agree with that, however you can only get so many new patients by referral only, so I would still recommend a proper marketing strategy. That said if you are going to increase the number of referrals you get, here are a few hints and do’s and don’ts.

Most dental practices have no patient referral strategy in place at all, getting patient referrals has to be ingrained into the philosophy of the practice, you should view every single patient you see as someone who is going to recommend your practice and services to someone else.

Obviously to do that you have to offer great dentistry, that goes without saying but simply doing this isn’t good enough, because you patients expect you do deliver that anyway. Your services are no different to any other service or product that they are willing to spend their money on, you simply have to deliver quality.

So now we have that part out of the way how can you increase the number of patients who are willing to give you a patient referral?

1. Strange as it may sound Social Media is becoming more and more important in this area. Quite literally social media is the new “word of mouth” marketing, so if you have an active Facebook and/or Twitter account which has lots of interesting content on it you are likely to increase the number of referrals you get.
2. The appearance of your practice is incredibly important. If you have a practice that looks shabby, do you really think that your patients are going to refer you to their friends and relatives, I don’t think so.
3. Don’t think that only long term patients will refer you, in fact quite the opposite is the case. You are just as likely to get a patient referral from a new patient than you are from someone who has been using you for years.
4. You don’t have to deliver fantastic results to get a patient referral either. Courtesy, smart appearance and attention to detail and giving them exactly what they want is just, if not more important.
5. Just because a patient has referred you once don’t think that they won’t do it again, you should encourage your patients to refer you as often as possible and reward them for doing it.
6. Your staff are incredibly important in getting patient referrals, you might be the best dentist in the world and offer a fantastic service, but if your patients don’t have a great experience on reception, you won’t get those much needed patient referrals, reception staff have to be well trained, just as you do.
7. Communicate regularly with your patients, a newsletter is a great way to share things with your patients along with social media. It’s not rocket science, the better they think they know you the more they’ll give you a patient referral.
8. Market your referral program everywhere in your practice. Tell them what you are prepared to offer in return for a patient referral, it could be a bottle of wine or a big thank you, but you need to have a rewards system of place and tell everyone about it.
9. Every new patient that comes to your practice should be given a welcome pack and that should include information about your patient referral program and the benefits they can achieve if they refer a friend or relative to you.
10. Finally and here’s the real big one. ASK FOR THEM you’ll be astounded the difference this simple little thing does.

If you would like more information on implementing a patient referral program or how to promote this using your social media or training your reception staff, call me on 01767 626 398 or email me at This email address is being protected from spambots. You need JavaScript enabled to view it. or visit the website www.dentalmarketingexpert.co.uk

Blogging Is Essential To Promote Your Dental Practice or Business

For those of you who are not quite sure what a blog is, you are reading one right now and blogging is becoming more and more an essential part of any dental practice’smarketing strategy.

Why I can hear you all saying? Well hopefully you recently read my series of articles on search engine optimisation which over the three articles outlined what you need to be doing to raise your website’s ranking on Google. One of the things I mentioned was that you need to add new original content to your website, and the best way to do that is blogging.

Blogging is effectively you writing anything you like on any subject really. Because it is your ideas and your thoughts, you can write on any subject and be an forthright is you wish. Ideally you need to make it interesting to your public. So for instance if you are a dentist the subjects you might want to cover would be around oral hygiene etc.

Having said all that don’t make your blogs too serious or technical as you’ll just lose your audience, they have to understand what it is you are trying to convey to them, equally don’t use jargon, or scientific dental terms.

Blogging is one of the best ways to increase the rankings in the natural Google search. As I mentioned in my earlier articles, Google wants to present websites to their audience that are fresh and have new original content on them. Blogging is the most natural place to put this new original content. It will quite literally do wonders for your rankings, quite often my blogs out rank my overall website.

Blogging also has the effect of ranking you for many subjects too so for instance you might want to highlight that you offer implants in your practice, well the best way to do this is to write articles on the subject, use slightly different headlines and titles for the blog and you can start to rank for implants as well as general dentistry etc.

Blogging should also be part of your social media strategy. Every time you write your blog you should be promoting this with both Facebook and Twitter, not to mention Google Circles, this again helps immensely with your Google rankings.

Being seen to be an expert in your specialist field is essential if you are to sell at premium prices. For instance if you are regularly blogging on a  particular subject and your patients and potential patients read them, it is highly likely that when they actually want to use this service that they will turn to you rather than your competitors and they will pay a higher fee because of this too.

We call this in the industry “being the trusted expert”. The down side of this is that you have to give lots of information freely and regularly, which of course takes time and effort. But you’ll see that in the long run you will gain from it immensely, the other way to achieve this of course is to have someone else write them for you and this is one the services I offer my clients.

If you want to increase your revenues and profits, increase the number of new patients and encourage existing patients to spend more with you, call me on 01767 626 398, email me at This email address is being protected from spambots. You need JavaScript enabled to view it. or visit my website

www.dentalmarketingexpert.co.uk

Blogging Is Essential To Promote Your Dental Practice or Business

For those of you who are not quite sure what a blog is, you are reading one right now and blogging is becoming more and more an essential part of any dental practice’smarketing strategy.

Why I can hear you all saying? Well hopefully you recently read my series of articles on search engine optimisation which over the three articles outlined what you need to be doing to raise your website’s ranking on Google. One of the things I mentioned was that you need to add new original content to your website, and the best way to do that is blogging.

Blogging is effectively you writing anything you like on any subject really. Because it is your ideas and your thoughts, you can write on any subject and be an forthright is you wish. Ideally you need to make it interesting to your public. So for instance if you are a dentist the subjects you might want to cover would be around oral hygiene etc.

Having said all that don’t make your blogs too serious or technical as you’ll just lose your audience, they have to understand what it is you are trying to convey to them, equally don’t use jargon, or scientific dental terms.

Blogging is one of the best ways to increase the rankings in the natural Google search. As I mentioned in my earlier articles, Google wants to present websites to their audience that are fresh and have new original content on them. Blogging is the most natural place to put this new original content. It will quite literally do wonders for your rankings, quite often my blogs out rank my overall website.

Blogging also has the effect of ranking you for many subjects too so for instance you might want to highlight that you offer implants in your practice, well the best way to do this is to write articles on the subject, use slightly different headlines and titles for the blog and you can start to rank for implants as well as general dentistry etc.

Blogging should also be part of your social media strategy. Every time you write your blog you should be promoting this with both Facebook and Twitter, not to mention Google Circles, this again helps immensely with your Google rankings.

Being seen to be an expert in your specialist field is essential if you are to sell at premium prices. For instance if you are regularly blogging on a  particular subject and your patients and potential patients read them, it is highly likely that when they actually want to use this service that they will turn to you rather than your competitors and they will pay a higher fee because of this too.

We call this in the industry “being the trusted expert”. The down side of this is that you have to give lots of information freely and regularly, which of course takes time and effort. But you’ll see that in the long run you will gain from it immensely, the other way to achieve this of course is to have someone else write them for you and this is one the services I offer my clients.

If you want to increase your revenues and profits, increase the number of new patients and encourage existing patients to spend more with you, call me on 01767 626 398, email me at This email address is being protected from spambots. You need JavaScript enabled to view it. or visit my website

www.dentalmarketingexpert.co.uk

OK, so there I was, sat in my surgery having my little Monday morning meltdown. Through the blur of tears I could just make out the figure of my practice manager who had guessed that all was not well. Between sobs I just about managed to get across what I was feeling at that moment. PM was understanding, and went straight to my PC to review the daylist. Within a couple of minutes PM had determined which patients could be rebooked, blocked some time out and sat down to discuss the day with me.
We agreed that the patients PM had selected (long appointments but non-urgent – no risk of decay/deterioration – and unlikely to moan about the change) could be rebooked and some of the space freed used for the inevitable emergency appointments which would have to come from my absent colleague. I was the only dentist in the building and would have to try to manage the day as best I could.
For those who have raised the question in the forum, yes I am in primarily NHS practice, so service provision under the terms of the contract has to be managed.

I duly went to see my medical practitioner the next Monday. I’m fortunate that my GP runs early morning sessions on some days, so I was able to get an appointment before work.

I felt some trepidation at the visit, in some part to my colleague’s earlier insistence against talking to his GP. His reasons were that “he would just stuff me full of pills, and wouldn’t think of me as a professional”. Frankly, my colleague couldn’t have been more wrong!

My GP was understanding, honest and helpful, to the point that I broke down crying in front of him as I was so glad to get some of the weight off my chest to someone other than my wife.

He asked about how everything had happened, listened intently, and advised me that my wife was indeed right in insisting I seek help. He actually phrased it as “I’m divorced, so I normally wouldn’t admit that a wife was right, but in this case she’s bang on.” It lightened my mood immensely.

He did indeed give me some antidepressants – a low dose – and urged me to try them for at least 2 weeks before questioning their efficacy. He also gave me the numbers of 2 counselling services I could access via the NHS, and subtly hinted at which one was going to deal with me more efficiently (Hint: the one NOT run directly by the NHS).

He stated that he would not sign me off at that time, as he was pretty sure I would ignore the recommendation for some time off in any case (let’s face it – self employed, practice to run, duty of care and all that jazz – he was right).

My GP also asked about my level of self-medication (i.e. alcohol, drugs). My response was “No more than usual”, which of course prompted a much deeper discussion of drinking habits. I consider myself lucky in not having what some may term an “addictive personality”, in that whilst I do enjoy a couple of beers or bottle of wine with dinner, and do have the odd blow out with friends, I can equally go for weeks without touching alcohol at all. I did smoke a bit in my teens, but it was never something I felt I HAD to do. I did partake of some illicit substances while at Uni, and – to paraphrase many noted politicians – I did inhale. Again, it was never what one may term a habit.

As I noted in my first entry, one of the stressors for me was my colleague’s frequent absences. I half joked to my GP on that first appointment that it would be typical if I received a call on my way to work advising that my colleague was “ill”.

You can guess where the story goes from here can’t you?

I was driving to the practice when the phone rang. I could see it was his number on the car display.

I had a little meltdown.

I had to pull over into a bus lane as I was shaking and crying so hard I couldn’t see to drive. I didn’t answer the phone. I couldn’t. It never crossed my mind that he could have been calling for another reason.

I pulled myself together after about 20 minutes and continued to the practice. Upon arrival I could see his car wasn’t there, and could hear the staff making calls to cancel his patients as I walked through the door.

I walked into my surgery, asked my nurse to give me 5 minutes, and had another little meltdown.

To be continued……

[Almodovar has replied to some comments in the GDPUK forum made in that  forum.]

Food for thought from the Bank of England:

In the week where the UK dental industry was tied up at the NEC, the Chief Economist of the Bank of England gave a question and answer session to the world using the medium of Twitter. It appears he made a good job of it. Some commentators criticised the fact that the answers were standard PR fare, but others realised he did, in fact, release some crucial financial information.

Other companies in the world of high finance feel forced by their regulators to only release critical news via official channels. Twitter does not count as "official".

So did the Bank of England break its own and other regulator's rules? Newspapers were once new, as were radio and TV, the world realised these were tools of communication, and engaged with those media.

Let's turn to the consumer field, where large retail and customer facing companies use Twitter and other social media to enhance their customer service operations. They have teams of people, sometimes responding 24/7, to show that they are giving the best customer service and that they are listening. Ask a few people at Dental Showcase, I did, and they all have a story. "My train was cancelled, I had paid through the nose in advance, and I missed a very important meeting, what will the railway operator do about it?" Or " My heating is broken, we have a small baby, an engineer to fix our heating in seven days time is not good enough".

Do have a look in the social media - those two comments are only a small example of the complaints aired daily, and addressed to the relevant companies. In those cases Virgin Trains and British Gas did reply, and fixed the problems rapidly. The responding company hopes the complainant returns to the same social medium to say how great the service recovery was.

So, back to dentistry.

Dental practices and their teams do face the social media and partake, they take the risk that a complaint may be aired, but they know they must respond to this, and respond seriously.

However, some of the dental industry are scared of GDPUK, on whose website you are reading this blog. GDPUK gives dental professionals a platform to tell their colleagues [and only that limited group]  when they have had great service, and that sort of comment is rewarded by a magnified, greater uptake of that service. I know this is a true fact.

As well as sharing all sorts of news, information, questions and experiences, some dental professionals use GDPUK to tell their colleagues when they feel they have had bad service. Sometimes the complaint is only about what is perceived as poor service. The effect of this can be magnified, in the world of the isolated dental professional, when two or three other fellow professionals appear and confirm they too have had the same less than perfect experience. This is the power of the internet in the modern world, we all know it allows us to rapidly compare prices, compare services, and read reviews. Surely the winning technique for the dental companies, and other small businesses the world over, is to monitor those media, and if a problem occurs, respond in that medium, and try your best to give the best service possible. This could be a winning formula and may lead to positive results, and positive feedback, which in turn will create more sales.

I am convinced the modern companies who adopt this approach will be the winners in the long term. Censorship cannot win, but open-ness will.

Refs:
http://www.telegraph.co.uk/finance/bank-of-england/10388036/Bank-of-Englands-chief-economist-says-2014-rate-rise-very-unlikely-in-AskBoE-Twitter-chat.htm

Blog image by Gord Fynes, @gordasm. With thanks.