Oral-B’s campaign to support parents & help kids develop a lifetime of good oral care habits

Shocking research findings have revealed that 23% of 5-year-olds^[1] and nearly half (46%) of 8-year-olds in the UK² have obvious tooth decay in their primary teeth. Also, it was found that sadly, 35% of 12-year-old children are too embarrassed to smile or laugh⁶ due to the condition of their teeth. These issues are particularly prevalent in UK children due to many factors, including poor oral care habits and nutrition. Also, Oral-B knows that using the right products, at the right frequency, with good supervision can have an impact on the oral health of children.

Help through research & education: For parents – for children

Oral-B is on a mission to support UK parents / carers adopt appropriate home-based oral health behaviours and thereby reduce the number of children with toothache and dental problems – all through its #StrongTeethMakeStrongKids-campaign. The oral health experts from Oral-B and the University of Leeds, have launched a research and education programme to give dental professionals and parents the right support to prevent these dental health issues from now on. Peter Day, Associate Professor and Consultant in Paediatric Dentistry at the University of Leeds, about the research: “Our research explored how dental teams can best support parents of young children to adopt appropriate oral health behaviours at home. We have examined the literature and undertaken qualitative interviews and focus groups to identify the challenges parents and dental teams face. These findings have provided the blueprint for Strong Teeth oral health intervention.” 

Why a healthy mouth is so important for UK kids

Asked about the situation in the UK Peter Days adds: “In my clinic, I see far too many young children with dental decay. Unfortunately, many will have had toothache, sleepless nights, disturbed eating patterns and time off school and nursery. We know children with decay in their baby teeth are much more likely to develop decay in their permanent teeth. Establishing toothbrushing and healthy eating habits in early childhood is a strong predictor for oral health in adult life.” In response to this, Oral-B is on a mission to support UK parents adopt appropriate home-based oral health behaviours and thereby reduce the number of children with dental problems.

Oral-B launches #StrongTeethMakeStrongKids campaign

Oral-B’s “Strong Teeth Make Strong Kids” programme aims to educate and support parents on how they can help their children develop the right habits, as well as lay down a strong foundation for good oral health – for a healthy and confident smile for life.  “We are working closely with the UK’s Dental Professionals by aiming to provide up to 20,000 dental professionals this year with simple and engaging educational materials for parents and their children during routine check-ups. Oral-B is committed to take on this challenge to sustainably improve the situation in the UK”, says Jane Kidson, Oral-B Professional Team Leader UK & Ireland.

Combined with the right dental care products, these positive oral health messages are designed to encourage parents to lead the way, so they can see that these oral health issues are mostly preventable with simple changes to their families’ daily oral care routine.

Here is a snapshot of the brand’s educational materials that dental professionals can use to support the conversations that they are having with parents / carers. Such materials include:

1. Brushing from 1^st tooth to 5 years
2. Friends & Family can support healthy habits
3. Make brushing fun for children
4. Healthy Eating can help protect teeth

There’s more to good oral care than meets the eye:

Maintaining good oral health and establishing the right healthy habits early on will help children progress along the key ‘Strong Teeth’ milestones. They include their first dental visit, the arrival of their first tooth or teeth, and then the first time they use an electric power toothbrush (from age 3 onwards). Having a good oral health habits results in a healthy smile and that smile drives confidence, and that confidence is usually a key contributor to a better future for children.

About Oral-B
Oral-B® is the worldwide leader in the over $5 billion brushing market. Part of the Procter & Gamble Company, the brand includes manual and electric toothbrushes for children and adults, oral irrigators and interdental products, such as dental floss. Oral-B® manual toothbrushes are used by more dentists than any other brand in the U.S. and many international markets.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.co.uk/# for the latest news and information about P&G and its brands.

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About the University of Leeds Study

Oral-B wanted to understand the fundamental and systematic issues which brought about the UK’s child dental health situation, and funded an extensive study with the University of Leeds, analysing the how dental teams can best support parents of young children to adopt appropriate oral health behaviors. Leeds has a strong research expertise in the design and evaluation of complex oral health interventions (i-ii) . The findings from the Oral B funded study provided the blueprint for the Strong Teeth oral health intervention, including the creation of vital ready-to-use educational materials that Oral-B will provide to Dental Professionals across the country.

1. 1. 23.3% had experience of dental decay with one of more teeth that were decayed to dentinal level, extracted or filled because of caries. Source: Public Health England. National Dental Epidemiology Programme for England: oral health survey of five-year-old children 2017.
2. 2. In their primary teeth. Source: National Health Service Child Dental Health Survey 2013.
3. 3. Due to tooth decay. Tooth extracted under general anaesthetic. Source: Public Health England Health Matters: Child Dental Health 2017.
4. 4. Children with decay waiting for dental treatment In hospital. Source: Public Health England Health Matters: Child Dental Health 2017.
5. 5. Children with decay waiting for dental treatment in hospital. Source: Public Health England Health Matters: Child Dental Health 2017
6. 6. Due to tooth decay or missing teeth. Source: National Health Service Child Dental Health Survey 2013 

References for University of Leeds complex intervention studies:

(i). ESKYTE, I., GRAY-BURROWS, K., OWEN, J., SYKES-MUSKETT, B., ZOLTIE, T., GILL, S., SMITH, V., MCEACHAN, R., MARSHMAN, Z., WEST, R., PAVITT, S. & DAY, P. 2018. HABIT-an early phase study to explore an oral health intervention delivered by health visitors to parents with young children aged 9-12 months: study protocol. Pilot Feasibility

(ii). GRAY-BURROWS, K., DAY, P. F., MARSHMAN, Z., ALIAKBARI, E., PRADY, S. L. & MCEACHAN, R. R. C. 2016. Using intervention mapping to develop a home-based parental supervised toothbrushing intervention for young children. Implement Sci, 11, 61.

25 January 2018, The Museum of London

Join Sara Hurley, Baroness Floella Benjamin and other leading figures in dental health at this unique one-day event.

The recently published ‘State of Child Health’ report revealed that 31-41% of 5-year-old children across the UK are affected by tooth decay and this is the single most common reason why children aged five to nine are admitted to hospital. This represents a significant, but avoidable challenge to our NHS.

To tackle this problem, it is up to all professionals that work with children to spot the signs of poor oral health and take the appropriate action. In turn, we believe this will drive improvements in child oral health, leading to less hospital referrals and less complications later in life.

But, we can only achieve this by working together, with dental professionals, like you.

‘Insights: Why Children’s Oral Health is Everybody’s Business’ is a new event from the Royal College of Paediatrics and Child Health organised in partnership with the Office of the Chief Dental Officer and the British Society of Paediatric Dentistry. The event aims to bring together those who work with children including paediatricians and teachers, as well as dental professionals, to share best practice, compare experiences and hear insightful talks from leading voices.

Speakers confirmed for the main event will form a prestigious line-up, including Baroness Floella Benjamin OBE, Sara Hurley, Dr Jenny Godson and many more.

Here’s what Sara Hurley, Chief Dental Officer England, had to say about the summit:

“This event is a vital response to the call for multi-agency collaboration to tackle the complex interplay of factors that cause childhood diseases. A real opportunity to understand why childhood dental decay is everyone's business, the nature and extent of childhood oral health issues and how it impacts on general health and well-being.  At the heart of the event is an opportunity to develop a progressive, collaborative approach and strengthen the links between the paediatric and the dental care communities to the benefit of our patients.”

Find out more about this event at www.rcpch.ac.uk/insights-oral

Annual Oral Health Survey shows up to three million could be putting their dental health in danger as fear of the dentist and money worries lead to dental avoidance.

Britain could be reclaiming its reputation as the nation of bad teeth as a new survey from dental payment plan specialists Denplan by Simplyhealth Professionals reveals over one in 20 admit to never visiting the dentist. Even more shockingly, 1% even admit they NEVER brush their teeth, which could represent over 500,000* of us!

For those who avoided the dental chair and visit the dentist less often than once every two years, 39% said they were too scared of the dentist or pain, and the same number claimed they couldn’t afford check-ups.

In a worrying socio-economic trend, over half of UK adults (52%) said they’d cancel a routine dental appointment if they had financial worries, despite check-ups costing as little as £20. Young people aged 18-24 were the age group most likely to cancel.

14% of those that don’t regularly visit the dentist said they couldn’t access an NHS dentist, while one in five were worried they’d uncover further issues that needed treatment. In contrast, 91% of those with a dental payment plan went to the dentist every six months. 

Despite rumours from across the pond that Britain’s teeth are some of the worst in the world, according to University College London and Harvard University, Britons dental health is no worse than our American counterparts, in fact, the average person in Britain is missing 6.97 teeth, while in America the average is 7.31[2].

But these emerging bad habits could spell bad news for future generations, with almost one in 20 (4%) parents of children aged 18 or under saying their child never brushed their teeth and 7% admitting they never took their child to the dentist. [3]

Shockingly, 43% of parents of children with a filling said their child had their first one aged seven younger. Almost a quarter of parents of children aged 18 or under whose child had a filling (23%) said  they had been given their first filling at five years or younger. 

The findings from Denplan by Simplyhealth Professionals correspond with a report by the Royal College of Surgeons which showed record numbers of under-fives having rotten teeth removed. Findings also revealed that hospital extractions among pre-school children have soared by 24 per cent in just ten years[4].

Even babies are affected — last year alone, 47 children under the age of one had newly grown milk teeth taken out.

Commenting on the figures, Henry Clover, Director of Dental Policy, Simplyhealth Professionals said “It’s clear from these findings that more work needs to be done to properly educate the British public on the importance of good dental health. Seeing your dentist regularly means that any potential dental problems can be spotted early on, reducing the need for invasive or expensive treatment. If you are worried about the cost of dental care, it is always worth talking to your practice to find out if they have options available, such as a dental payment plan or subscription plan, which can help you budget or spread the cost throughout the year.”

For more information on the survey results or Denplan by Simplyhealth Professionals please contact Hannah Mepham This email address is being protected from spambots. You need JavaScript enabled to view it. or Beth Heard This email address is being protected from spambots. You need JavaScript enabled to view it. or call 01273 712 000

The survey data

All figures, unless otherwise stated, are from YouGov Plc.  Total sample size was 5,068 adults. Fieldwork was undertaken between 24th January - 2nd February 2017.  The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+).

For the children’s oral health section:

Parents of children aged 18 years old and under took part in this survey; and if there was more than one child in the family, we asked parents to answer based on the child whose birthday fell next.

All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 4353 adults. Fieldwork was undertaken from 25th January to 2nd February 2017. The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+).

About Simplyhealth

In the world of healthcare, more than anywhere, experience counts. Since 1872 – long before the existence of the NHS – Simplyhealth has been helping people to make the most of life, by managing their everyday health needs.  That’s why today we ensure over 3 million people in the UK have access to the health products, services and support that they need, when they need them and at a price they can afford.

We’re the kind of people who live by our purpose: we’re here to help people make the most of life through better everyday health. We’re proud to be the leading provider of everyday health cash plans, dental payment and pet health plans. And whilst we may be 144 years old, we’re not afraid to innovate. Whereas once we were known purely for cash plans, we now offer a wide range of products and services with one thing in common: an unflinching desire to cater for peoples’ everyday health needs – now and into the future.

We exist to help people make the most of life through better everyday health. That’s our purpose. We use charitable partnerships to also deliver that purpose, going beyond our products and services, but very much aligned to our business strategy. As a result of our success, in 2016 we were able to donate £1.7m to our charitable causes, supporting 23 different charities including Revitalise, Music in Hospitals, Brainwave Centre and Auditory Verbal, touching the lives of thousands of people across the UK.

Our future success and performance will enable us to deliver our ongoing pledge to donate 10% of our profits to charity every year, supporting health-related charities that share a similar outlook to us and a dedication to helping people with everyday health challenges make the most of life.

Simplyhealth is a trading name of Simplyhealth Access, which is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.

For further information:

This email address is being protected from spambots. You need JavaScript enabled to view it.

http://newsroom.simplyhealth.co.uk/

@SimplyhealthUK

Facebook.com/SimplyhealthUK

This email address is being protected from spambots. You need JavaScript enabled to view it.

The OH! Challenge has indicated knowledge gaps among the dental profession on a number of oral health topics, with an average knowledge score of just 51%. Launched at this year’s BDA Conference, the OH! Challenge was created to test oral health knowledge and has emphasised some interesting knowledge gaps, including:

• 46% did not know that gingivitis and periodontitis are a continuum of the same inflammatory disease

• Only 44% knew the updated BPE guidelines for code 3 sextants

• Just 3% understood that advice to rinse all traces of fluoridated toothpaste after brushing depended upon the patient's oral health needs.

These results will inform a programme of evidence-based articles for the dental team, designed to increase understanding of these all-important issues.

Iain Chapple, Professor of Periodontology, commented:

‘As a periodontologist, I was quite alarmed to see that 22% of DHCPs did not know what a BPE code 1 meant. Equally, only 23% of respondents knew that twice-daily brushing for just two minutes was likely to be insufficient for patients with periodontitis. We all benefit from continuing professional development and this is a very practical and relevant way of targeting ongoing education to keep healthcare professionals up to date.’

Dental Hygienist, Julie Rosse, also commented:

‘The results are a gentle reminder that we need to constantly revise and refresh our sources of evidence-based information in our everyday working lives.  It is obvious that we might not be using the latest evidence-based information available.’

Please visit www.listerineprofessional.co.uk now to see the results in more detail, to test your own knowledge and to follow the supporting programme of evidence-based content that will be released in instalments over the course of the year.

The OH! Challenge was created by Johnson & Johnson, the makers of LISTERINE®.

LISTERINE® Professional is now offering a variety of programmes focused on the most important topics facing dental professionals, including prevention strategies and patient communication.

• The LISTERINE® Professional Newsletter: A once-monthly e-mail to keep you informed on how to help patients treat or prevent common oral care conditions like gingivitis and sensitivity, or how to help prevent cavities.
• THE HABIT CHANGE CHALLENGE: An interactive learning programme to help you influence changes in patient behaviour even more effectively

By signing up for both or either programme(s) today, you will gain access to:     

• Clinical data that you can apply to your practice
• Tips on how to increase patient adherence to your recommendations
• Free LISTERINE® samples for you and your patients
• Information on upcoming conventions and events
• LISTERINE® product information and news

SIGN UP TODAY

To celebrate their 25^th Anniversary the Faculty of General Dental Practice (UK), in partnership with Simplyhealth Professionals, is delighted to announce a celebratory conference featuring six of the UK’s leading experts, from a range of oral health fields, assembled for the first time in one exciting programme.

This unique conference is designed for clinicians at all stages of their careers and brings together six highly respected names to deliver a fascinating insight into the complex inter-relationships between oral diseases and the general health of patients in all age groups.

“Dentistry and healthcare in general are changing,” says Mick Horton, Dean of the FGDP(UK).

“We can no longer view areas of the body in isolation; what we do as professionals can impact on the rest of the body, and vice-versa. This holistic approach to treatment brings together modern techniques and their relationship with general disease.”

For further information and to secure your place for 3^rd November at the National Motorcycle Museum visit http://holisticdentistry.eventbrite.com. Book now for early bird offers.

Simplyhealth Professionals has today announced a new personalised assessment for young patients which they are providing through their highly regarded Denplan PreViser Patient Assessment (DEPPA) application. Young DEPPA (YDEPPA) brings the benefits of comprehensive online patient assessment to young patients and their parents or carers for the first time.

The primary benefit of YDEPPA, like its adult counterpart, is to support communication with young patients about their oral health. YDEPPA reports offer personalised biofeedback in a patient friendly manner. Dentists can access YDEPPA from the main menu of DEPPA by selecting ‘Young Patients’.

The reports use a traffic light colour-code system of red, amber and green to indicate what is going well and what the patient needs to improve on with the help of their dental care provider. Smiley symbols enhance the colour-code effect for young patients. The reports clearly indicate if any aspects of oral health should be of particular concern to patients and their parents or carers. Prevention advice tailored to the age of the patient forms the second page of the report.

A young patient DEPPA report (patients under 17 years of age) comprises two key scoring elements:

• A composite score (YDEPPA score) out of 100 measures patient perception and current oral health status, including two risk factors for dental caries and one risk factor for dental erosion. There is no separate measurement or reporting of future disease risk in YDEPPA as at the present time the evidence base for future disease risk factors in young patients is not as developed as that for adults.
• A summary of patient overall care needs (Low, Moderate or High) which may be helpful in fee category guidance in Denplan Plans for Children.

Henry Clover, Director of Dental Policy at Simplyhealth Professionals, said: “There is evidence to support that personalised biofeedback, delivered using reports such as DEPPA for patients, is more likely to trigger the emotional response required in order that behaviour change can occur than traditional methods. The earlier that we can educate young patients on what they can do at home to support dental care plans, the better their oral health will be in the long term.”

On an individual patient basis YDEPPA supplies valuable guidance to inform the development of a care (treatment) plan. YDEPPA reports allow clinicians and patients to monitor the success of care plans over time.

YDEPPA is very quick to complete, comprising just 14 questions. Reports can be either printed in hard copy and given to patients, or e-mailed to them with consent.

YDEPPA protocols were developed using Adult DEPPA, the Oral Health Assessment (OHA) and The Oral Wellbeing Assessments (OWA) as the starting point. Both the OHA and the OWA were developed as part of Denplan Excel for Children. Stephen Fayle, Consultant in Paediatric Dentistry, Leeds, who guided the development of Denplan Excel for Children was a key adviser in the development of YDEPPA, as was Iain Chapple, Professor of Periodontology, University of Birmingham, and Liz Chapple, Managing Director of DEPPA service provider, Oral Health Innovations*.

Liz Chapple said: “This is a really exciting development as it is the first of its kind. YDEPPA is very simple to use, instantly producing a comprehensive assessment of a child’s oral health in an easy to understand format. If it achieves anything near the positive impact on behaviour that the adult version has achieved, its impact on prevention could be lifelong.”

Notes:

* Simply Health are also grateful to the many additional colleagues who provided advice during the development of the YDEPPA protocol for the Pilot Study. The Pilot Study was conducted in November 2016. A dozen practitioners who were prolific users of Adult DEPPA were recruited to take part. We used an on-line survey to elicit their feedback.

About Simplyhealth Professionals:

In February 2017, Denplan rebranded as Simplyhealth Professionals.

Dental

Simplyhealth Professionals is the UK’s leading dental payment plan specialist with more than 6,500 member dentists nationwide caring for approximately 1.7 million patients registered to a Denplan product.

Simplyhealth Professionals provides the following range of leading Denplan dental payment plans under the Denplan name:

·         Denplan Care: all routine and restorative care + worldwide dental injury and dental emergency cover

·         Denplan Essentials: routine care only + worldwide dental injury and dental emergency cover

·         Denplan for Children: routine and other agreed care + worldwide dental injury and dental emergency cover

·         Denplan Membership: registered with the dentist + worldwide dental injury and dental emergency cover

·         Denplan Hygiene: A dental payment plan without dental insurance for all types of practice from NHS, mixed and private to support patients commit to a consistent hygiene programme.

·         Denplan Emergency Insurance: worldwide dental injury and dental emergency cover only

Simplyhealth Professionals also provide a wide range of professional services for its member dentists and their practice teams, including the Denplan Quality Programme and Denplan Excel Accreditation Programme.  Plus regulatory advice, business and marketing consultancy services and networking opportunities.

Dentist enquiries telephone: 0800 169 9962.

For Patient enquiries telephone: 0800 401 402   

For details of all of our products, visit www.denplan.co.uk

The Association of Dental Groups (ADG) is delighted to announce that Teeth Team has been awarded the first ever Outstanding Innovation Award from the British Society of Paediatric Dentistry (BSPD). “On behalf of the Association, I would like to congratulate Teeth Team on winning such a prestigious accolade – it is richly deserved,” comments David Worskett, Chair of the ADG.

Teeth Team provides a supervised daily tooth brushing programme, annual dental assessments and bi-annual applications of fluoride varnish to a number of nursery and primary schools. Originally delivering its programme within the City of Hull and East Riding areas, Teeth Team has expanded into North Yorkshire, Nottingham North, South Humberside and parts of Lincolnshire, with plans to expand further with the help of its excellent support network and various partners.

“As ever, our aim is to continue to set up and provide oral health care to as many children in disadvantaged regions as we can,” says Chris Groombridge (pictured below), Teeth Team’s Chair of Trustees. “I’m hoping that in obtaining this award, of which we are thrilled to have won, we will be able to extend our reach further still and make a difference to even more young lives.”

Described as an ‘excellent project’ and ‘clear winner’ by the BSPD Executive judging team, Teeth Team is a fine example of what can be achieved when a proactive and practical approach is taken on ground level. “In the case of children’s oral health, it is absolutely essential to go straight to the source,” Chris continues, “For it is action that will have an impact on children, not words.”

In recognition of its achievement, Teeth Team has been invited to make a presentation about its exceptional work at the upcoming Annual Conference and Scientific Meeting in September. “It is an absolute honour and a privilege to be given the opportunity to speak at such a prestigious event,” says Chris. “We love nothing more than to spread the word about what the charity delivers – we would shout it from the rooftops if we could – so it will be a great experience for everyone involved in Teeth Team.”

On the presentation David Worskett adds: “We look forward to Teeth Team’s presentation at BSPD’s 2017 conference, and wish the charity all the best with their work moving forward.”

For more information about the ADG visit www.dentalgroups.co.uk

Many of your patients will have chosen implants to replace a missing tooth or teeth.

The stability of their implant will depend, in no small part, to the quality of self-care in between appointments.

Tandex has a range of brushes and other adjunctive products to answer all your implant patients’ needs. For example, the FLEXI™ is an interdental brush available in nine different sizes for complex implant spaces. The SOLO^™ interspace brush will clean efficiently around critical points and give easy access around implants too. Used with a non-abrasive toothpaste, such as Tandex GEL^™, your patients will comfortably be able to remove the maximum amount of plaque and bacteria from all surfaces.

Proper cleaning will keep the implant stable and help avoid future complications, such as peri-implant mucositis, which can lead to peri-implantitis if left unchecked.

A simple routine performed twice a day will protect your patients’ investment. Recommend Tandex to your implant patients, so they can enjoy optimal oral health and implant stability for as long as possible.

For more information on Tandex’s range of products, 
visit www.tandex.dk or visit the facebook page:

Tandex Facebook

The below blog has been written by Howard Thomas - Chairman at Curaprox 

When it comes to day-to-day life, culture plays a pivotal role in the behaviour and practices of communities – and oral health is no exception. Defined as learned behaviours that have been socially acquired and passed down from one generation to another, cultural practices can be affected by a number of factors including religion, race, ethnicity and geographical location.

In some countries, folk remedies and traditional methods are still used to treat and maintain oral health. It is well known, for instance, that some Somali people either use a stick collected from the branches of a tree called Roomay or a stick called Muswaki to clean their teeth instead of a toothbrush. The Chinese are also widely acknowledged for their deep-rooted culture and traditional practices, such as their use of powdered alum, musk and frankincense to treat what they call ‘hot’ gum disease.

Here in the UK, it is personal experience, education and the media that tend to sculpt cultural beliefs, values and practices. Television and print media in particular have played a pivotal role in the state of UK citizens’ oral health, not least because of the way that certain advertisements can reach a wide audience. Crisps, chocolate, sweets and sugary drinks – all of these products are widely publicised on a day-to-day basis. Plus, since culture is learned, shared and transmitted, the media has also contributed to the gradual desensitisation of poor dietary intake and the detrimental affects it can have on general and oral health.

Smoking and drinking are normal lifestyle choices too, and are some of the leading causes of oral health issues in the UK. Like other western, developed countries, some of these problems are as a result of the greater independence and freedom of choice that teenagers and young adults now have, not to mention the ease at which these substances can be accessed. It is also important to note the impact differences in social class can have upon oral health, from level of education to income and socio-economic status.

While it is likely that some cultures such as Somalia and China will hold on to their traditions, there is no denying that there is scope for future change, especially in the UK where society can be quite flexible and open to new things. Simply by changing cultural perspectives on dietary intake, lifestyle choices and encouraging patients to use effective adjuncts in a daily oral care regimen – such as CPS prime interdental brushes and the CS 5460 ultra soft toothbrush from Curaprox – communities could significantly improve behaviour and practices for future generations to come.

For more information please call 01480 862084, email This email address is being protected from spambots. You need JavaScript enabled to view it. or visit www.curaprox.co.uk

The festive season seems to creep up on us every year. You may try to keep it low key, but it all takes up a lot of time, money and effort and often gives way to ‘seasonal stress.’ On the plus side, online shopping has provided a welcome reprieve from parking problems, trudging around crowded shops and standing in long queues. However, less than one in five people actually look forward to shopping for presents during the lead up to the festive season.[i] Added to this, is the worry of absorbing the extra expenditure - it is believed that most families will spend around £800, mostly on food and drink. There is also more pressure to overspend at this time of year and there is an increase in the proportion of people turning to credit to cover the cost of presents and food.[ii]

We all look forward to having the family together and eagerly waiting for everyone to arrive for the celebrations brings great joy. Nevertheless, some family gatherings can easily turn into an airing of grievances and there is always the worry that one relative could become awkward or drunk. These occasions can become exhausting and overwhelming, with festive cheer turning into festive fear for many people.

The pressure of Christmas can just be too much for some and the mental health charity Mind, states that one in four adults feel anxious about social gatherings during the festive period.[iii] It can be a tough time of year for everyone but if one feels under pressure to be sociable, to join in or to be on good form because everyone else seems to be enjoying themselves, social gatherings and parties can be uncomfortable and overpowering.

A lot of people suffer from low self-esteem or lack of confidence and chatting, dancing or getting up close to others is totally off limits for some individuals.

One of the reasons for this is that around 25 per cent of the entire population suffer from halitosis at some point in their lives[iv] and a great many others believe that they have it. In addition, to cope with the pressure directly associated with the festive season, there is a lot more alcohol and comfort food consumed. Some people even turn to smoking in their hours of need as insecurities become intensified. It is little wonder then that while stressed and tired, people might forget or skim over their normal oral health routines and end up with embarrassingly unpleasant smelling breath.

Nine out of ten cases of malodourous breath have an oral cause,[v] which is why dental professionals are ideally placed to help. When delivering instructions to improve oral hygiene levels, you can also recommend CB12 mouthwash to prevent unpleasant breath for up to 12 hours. Used each morning as a daily oral deodorant, this clinically proven formula is quick and easy to use - ideal during the busy holiday season. You could also encourage your patients to carry CB12 boost chewing gum - discreet mouth refreshment to power through any worrying breath inhibitions after meals and on the go.

Save your patients from ‘seasonal stress’ with sound advice and recommendations to bring little more cheer and good health to this time of year.

For more information about CB12 and how it could benefit your patients, please visit www.cb12.co.uk

“38% of 12 year olds have signs of tooth wear.”*¹ You can help!

According to the Children’s Dental Health Survey 2013 “up to 57% of 5 year olds and up to 38% of 12 year olds have signs of tooth surface loss on the incisors.”*¹ Now that your young patients are going back to school, their lunchboxes may include acidic fruits, fruit juices and fizzy drinks which can lead to enamel softening and tooth wear. The enamel of their adult teeth has to last the rest of their life. And once enamel is gone it’s gone for good.

How can you protect your young patients’ enamel?  

Pronamel® for Children toothpaste has been developed with dental experts to help provide daily protection from the effects of erosive tooth wear and decay.

-          Optimised fluoride formulation with 1450 ppm fluoride to help re-harden acid-softened enamel

-          Low abrasivity to be gentle on softened enamel

-          Neutral pH and SLS free

The online CPD module, developed by GSK, gives you the opportunity to find out more about how to identify tooth wear using the BEWE tool. Simply visit www.gsk-dentalprofessionals.co.uk to complete the module today!

Pronamel® has worked with leading dental experts in the field of tooth wear to develop a range of products specifically designed to help protect against the effects of erosive tooth wear,² such as Pronamel® for Children.

Recommend Pronamel® for Children to provide daily protection against erosive tooth wear and decay.

References:

1. Children’s Dental Health Survey 2013. Report 2: Dental Disease and Damage in Children England, Wales and Northern Ireland. March 2015. Health & Social Care Information Centre.
2. Final Minutes from the Expert Panel Meeting to Discuss Toothwear/Erosion

in Children. GSK Data on File. 2007

*Refers to the lingual surface of the incisor only

Trade Marks are owned by or licensed to the GSK group of companies.

CHGBI/CHPRO/0038/15c

Last week saw the launch of the latest Oral-B toothbrush at the BDA Conference and I am pleased to see that they have gone even further down the path of the “internet of things” and improved their technology even further with the latest Genius brush.

Previously I wrote a blog in 2014 entitled “Dentistry embraces the Internet of Things”, when Oral-B launched their first brush connected to an app.

So 2 years on, the boffins at Oral-B have taken all the best features of the Bluetooth brush and made a number of considerable improvements.

• The brush still works alongside the App. The app now tracks brushing habits and shows the user how to brush all zones in the mouth equally and evenly, which is a real game changer. No longer do you have an excuse of missing an area of your mouth.

• The app has gamification, the user gets challenges to improve brushing habits.

• Each users can partner with their dental professional through the Professional Guidance feature that provides customised care and a user can share data with their dental professional.

• The app, also contains in-app entertainment, the app provides news, weather and oral care tips.

• The brush comes with a stylish case, as well as a smartphone holder that fits to the user's bathroom mirror and lets the user know how they are doing via the app. The app is therefore straight ahead of the user’s eyeline.  

• The lithium battery offers longer battery life and a lighter toothbrush!

• The Triple Pressure Sensor technology protects gums from over aggressive brushing.

• The brushes are now customisable with 12 colours available, except red which is used when the user applies too much pressure.

• The user tells the app which hand you use to brush your teeth because they will then analyse the data accordingly and the app will understand why certain areas are missed.

All these clever features are an exciting way for you to help your patients improve their oral care and with some of the features you can even check what they are doing and which areas are being missed!

Further information about the brush can be found here - http://oralb.com/en-us/GENIUS

It is very exciting to see that dentistry has continued to embrace the internet of things and that toothbrushes are part of the connected home that we will see more and more over the next few years. This new brush is not only easy to use and lighter to hold, it also has a number of benefits that help improve our oral health…. Which is always a good thing.

The brush really is “Genius by name, Genius by nature”.

The Oral-B Genius will be available to the public from July.

The current state of children’s oral health in the UK has once again been making the headlines this week.  Whilst Denplan welcomes the news from Public Health England that the number of five year olds with tooth decay has dropped to its lowest level in almost a decade, there is still much greater effort needed to install better prevention strategies in order to eradicate this entirely preventable dental disease in the child population.

Commenting on the PHE survey results, Henry Clover, Chief Dental Officer at Denplan said: “Although the figures show that the number of five year olds with tooth decay has dropped from 31% in 2008 down to less than 25%, this still represents a quarter of the country’s five years olds suffering from an entirely preventable disease. Focusing on comparing data to previous years is not that helpful and the government, working with the profession, must not shy away from seeking to tackle this problem head on. 

“The current NHS contract makes it more difficult for dentists to care for children with the worst dental health, a key factor in the need to reform the system introduced in 2006. Any new contract, must put prevention strategies at the forefront and recognise that good dental health in childhood is vital, not only for lifelong oral wellbeing, but for good overall health.

“Denplan believes that a dental health assessment should happen by the age of one to prevent early onset of disease. Denplan’s research conducted with YouGov revealed that only one in five parents of children aged 18 or under (19%) said they first took their child to the dentist before 12 months of age¹.”

The PHE statistics also revealed that in some areas, such as the North West, a third of five year olds (33.4%) are suffering from tooth decay, compared to only a fifth (20.1%) in the South East.

“This inequality in children’s oral health demonstrates there is still a huge regional variation, with areas of higher levels of deprivation tending to have higher levels of tooth decay.  Investment must continue to be targeted to areas where access to dental services is low to improve provision and inequalities. The development of more multi-skilled dental teams could also help provide more effective and economical outcomes in helping treat children with more extensive oral health needs. Therapists, hygienists and dental nurses could also play a crucial role in this.”

Last but not least, Denplan believes there is still a lot of work to be done to engender more preventative behaviours amongst the public as a further report this week² revealed that four in ten people fail to brush their teeth at least once a day.

Henry Clover concluded: “Dentists and their practice teams can also play their part by taking responsibility for improving oral health in their own communities by engaging with local authorities, schools, early years and other health services and helping to raise awareness of the links between oral health and overall health. The training of other health and care professionals such as midwives, school nurses, social workers and care home workers will also help ensure oral health messages are more widely disseminated, thereby helping to engender more preventive behaviours amongst the public.”

Sources:

¹ Denplan/YouGov Survey. Total sample size was 5,152 adults. Fieldwork was undertaken between 11^th-20^th January 2016. The survey was carried out online. The figures have been weighted are representative of all UK adults (aged 18+).

^{2 http://www.which.co.uk/news/2016/05/40-dont-use-a-toothbrush-at-least-once-a-day-441471/ (Accessed on the 11th May 2016)}

About Denplan

Denplan Limited is the UK’s leading dental payment plan specialist owned by Simplyhealth; with more than 6,500 member dentists nationwide caring for approximately 1.7 million customers. Established in 1986 by two dentists who pioneered the concept of dental payment plans, Denplan has been at the heart of dental care for nearly 30 years. Today, Denplan has a wide range of dental plans for adults and children, enabling patients to spread the cost of their private dental care through a fixed monthly fee. Denplan supports regular attendance and preventive care, reducing the need for clinical intervention and helping patients to maintain healthy teeth and gums for life. Patient enquiries telephone: 0800 401 402   Dentist enquiries telephone: 0800 328 3223         www.denplan.co.uk

·         Denplan Care: all routine and restorative care + worldwide dental injury and dental emergency cover

·         Denplan Essentials: routine care only + worldwide dental injury and dental emergency cover

·         Plans for Children: routine and other agreed care + worldwide dental injury and dental emergency cover

·         Membership Plan: registered with the dentist + worldwide dental injury and dental emergency cover

·         Denplan Emergency: worldwide dental injury and dental emergency cover only

·         Corporate Dental Plans: company funded, voluntary and flexible benefit schemes

Denplan also provides a range of professional services for its member dentists and their practice teams, including the Denplan Quality Programme, Denplan Excel Certification Programme and Denplan Training.  Plus regulatory advice, business and marketing consultancy services and networking opportunities.

For more information about Denplan:

Rebecca Hutton

Denplan Press Office

Tel: 01962 829 179

This email address is being protected from spambots. You need JavaScript enabled to view it.

Follow us @denplandentists on Twitter and at linkedin.com/company/denplan-for-dentists

The Humble Smile Foundation joins government funded and charitable organisations worldwide to address poor oral health – training and educating on preventative oral hygiene techniques and distributing Humble Brushes.

Just one example is the collaboration with Project TEN – a voluntary organisation, which offers assistance to vulnerable communities predominantly in Israel, Ethiopia, Ghana and Mexico.

The Humble Smile Foundation joined Project TEN volunteers at a government-sponsored site for the blind in Gondar, Ethiopia. Here, accommodation comprises of mud huts, no bathrooms and tough living conditions. Project TEN interacts with the blind Amhari children after school, helping with homework and other activities. Simply the fact that anyone has travelled to such a remote area makes these children smile. They were delighted to meet dentists and receive toothbrushes and toothpaste for the first time. The children were each given a Humble Brush personalised with their own name in braille.

One toothbrush or equivalent oral health adjunct is donated to a person in need when a Humble Brush is sold in the UK – contact the team today to discover how your toothbrush of choice can help the world.

For more information about the Humble Brush visit www.humblebrush.co.uk or to find out more about the Humble Smile Foundation’s work visit www.humblesmile.org

Follow us on Facebook, HumblebrushUK

and Twitter

@HumbleBrush

TEXT TEETH TO 70660 TO DONATE £5

Plus your standard network rate

www.dentaid.org/get-involved/fundraise

As dental professionals, our actions are governed by our knowledge and expertise. We can even utilise these skills to improve oral health in the far reaches of the world. Spreading the preventative dentistry message and educating others on the importance of oral hygiene doesn’t have to be confined to our shores or need to involve extreme fundraising techniques such as running marathons or shaving off all our hair!

The simple but stylish Humble Brush is one tool that gives us this power for change. Ergonomic, handcrafted handles made from 100% biodegradable Moso Bamboo are combined with Nylon 6 bristles, rendering these toothbrushes just as durable as their plastic counterparts but infinitely kinder to mankind and the environment. When a Humble Brush is sold, it is matched by another toothbrush or the equivalent donated in oral care to those in need. Patients buy one and then the Humble Smile Foundation, in unison with Humble Brush, gives one.

The story of the Humble Brush is gaining momentum and generating a great deal of positive feedback. Last week Humble Brush launched their Humble Helpers campaign throughout primary schools in Ireland. This keenly received programme aims to educate children on a number of key oral health issues whilst they raise funds for their schools or another cause of their choice. As schoolchildren are actively involved with these programmes, they engage with the humanitarian objectives of the Humble Smile Foundation. In return, these children are instilled with knowledge in the value of their own oral healthcare and the hygiene regimens.

Additionally, the Humble Smile Foundation, in collaboration with volunteer group Project TEN – Be The Change, has been educating vulnerable Ethiopian communities on essential preventative dental care. Ethiopia has an estimated population of 96 million[i] but just one dentist per 1.278 million people[ii]. Many Ethiopians don’t even know what dentists or even toothbrushes are. When they find themselves needing oral care, they generally employ excruciatingly primitive and potentially life-threatening treatment methods rather than face a journey of thousands of miles to find a dental practitioner. It is in locations such as this that preventative dentistry methods are all the more crucial. 

There are so many fascinating angles attached to this otherwise innocuous dental adjunct, endorsed by over ten thousand likes on Facebook. These beautifully presented toothbrushes are also environmentally and panda-friendly. The endangered species has learned that Moso leaves grow too high up the plants, so they choose to eat the more accessible species of bamboo instead.

Global consumer trends company, Nielsen, studies over 100 countries to gain knowledge on what people watch and buy. In their online 2015 study, they found a significant rise in the percentage of respondents aged 15-20 who are willing to pay even more for products and services from companies who are committed to positive social and environmental impact. In 2015 the numbers of these consumers had risen to 72% from 55% in just one year[iii]. We are proud to say that The Humble Brush is a perfect example of a product that serves this growing market – but costs no more than a run-of-the-mill plastic toothbrush.

Purely by setting these toothbrushes on reception counters, patients will engage with its purpose and will be attracted to its contemporary look. The ethos of effecting change and providing oral health aid for those in need is layered throughout everything the Humble Smile Foundation tries to achieve. For example, a proportion of the cost of a traditional toothbrush contributes towards huge corporate marketing machines. There is no such process with the Humble Brush, there isn’t a huge marketing budget – the revenue from sales is used directly towards providing oral care for those in need.

Humble Brushes can be supplied in their ‘naked’ glory or can be personalised on minimum orders of 400. Not only does this constitute a novel talking point at reception desks but it also gives dental businesses the opportunity to distribute their brands on something their patients use every day.

By stocking the Humble Brush in your dental practice, you are not only providing a superior product that can be used on all types of dentition but also giving patients the chance to make an ethical choice.

For more information about the Humble Brush visit www.humblebrush.co.uk or to find out more about the Humble Smile Foundation’s work visit www.humblesmile.org

Follow us on Facebook, HumblebrushUK

and Twitter

@HumbleBrush

Encourage your patients to prioritise their oral health with CB12 mouth rinse.

National Toothache Day is the perfect time to remind patients how important it is to look after their oral health. It serves as a prompt to book a dental check up, buy a new toothbrush, remember oral health instructions and remind them how to avoid painful toothaches.

Prevention is the key and by recommending CB12 mouth rinse as part of a daily oral health routine, you can empower patients with improved oral hygiene standards, fresh breath and confidence.

CB12 mouth rinse has been developed by dentists to provide confident breath for up to 12 hours by neutralising volatile sulphur compounds (VSCs). Its unique formula also contains fluoride to help strengthen the teeth and prevent cavities from developing.

You can grab your patients’ attention with the powerful effects of CB12 and encourage them spend a little more time looking after their teeth and gums - before any dental problems can occur.

See how your patients can benefit from a daily shot of CB12, by contacting the team today.

For more information about CB12 and how it could benefit your patients, please visit www.cb12.co.uk

The Humble Smile Foundation, the excellent Humble Brush’s humanitarian partner, is extending its outreach by introducing the Humble Helpers Programme.

The aim of the Humble Helpers Programme is to help educate children on a number of interlinked topics, whilst providing a platform to raise much-needed funds for charitable endeavours all over the world. These funds will come straight from the profits of each Humble Brush sale – and will help make a real difference to those less fortunate!

As the Humble Smile Foundation will donate the same number of dental health adjuncts for every Humble Brush sold by its Humble Helpers, the effects of the programme will be felt far and wide.

Split into four interconnected modules, Charity, Oral Health, Healthy Eating and the Environment, the programme introduces the fundamental principle of the Humble Smile Foundation: how helping others can have a positive impact on the lives of everyone – not just in their own communities, but right across the globe. 

Participating schools will be supplied with all the necessary educational and promotional materials to help their appointed Humble Hero deliver the message to children. With their help, more people will have a reason to smile!

To find out more about the Humble Smile Foundation’s amazing work – and the popular Humble Brush – contact the team today!

Humble Brush is now available in the UK and Ireland. For more information please visit www.humblebrush.co.uk, email This email address is being protected from spambots. You need JavaScript enabled to view it. or call 0286 862 8880.

To order please contact the exclusive distributor Quintess Denta www.quintesshumblebrush.co.uk

Follow us on social media:

@HumbleBrush and www.facebook.com/humblebrushuk

The state of the nation’s children’s dental health never seems far from the headlines. Although the NHS insists there has been a vast improvement over the past decade, the fact that nearly 26,000 five-to-nine year olds were admitted to hospital for tooth decay in England in 2013-14[i], means the time for action is now. But a focused, multi-agency approach, based on education and prevention, must consider how a child’s needs change as they grow older and move into adolescence.

Just like other life stages, hormones play a significant part, making a good oral health routine crucial. Research has shown that puberty’s rush of ‘sex hormones’ affects the periodontium.[ii] This is an unavoidable factor; as for an ‘avoidable’ one, a smoking habit usually starts, and gets established, during adolescence, and obviously has many serious consequences for dental and systemic health.

Like smoking, eating disorders are often initiated during the teenage years. Individuals who develop bulimia nervosa may experience acid erosion to the surface of the teeth as a result of vomiting. Anorexia nervosa can lead to increased caries, xerostomia and osteoporosis due to a lack of essential nutrients.

Energy drinks are popular during examination time as they are marketed as boosting energy, decreasing fatigue and enhancing concentration. However, they are often full of sugar, too. Skipping breakfast – or grabbing something unhealthy on-the-go – is also common. New research has shown that teens are twice as likely to suffer from halitosis if they miss breakfast[iii] and, with these years being a defining time socially, bad breath can be a great motivational tool to trigger better oral care!

With finances also likely to be an issue we need to look at simple, cost-effective ways to boost teens’ dental health between appointments. Education about the causes of halitosis, proper brushing techniques and the dangers of smoking of course are important, but they could add some adjunctive products, too, such as CB12 mouth rinse and Boost chewing gum which are clinically proven to neutralise the gases that cause halitosis and keep the the mouth fresh all day.  

With such a drive to improve children’s dental health, we much not forget what comes after. Late adolescence is full of social, psychological and financial pressures and regular trips to the dentist are unlikely to be a priority, especially if an individual has just left home for the first time. The best solutions are always the simple ones, and no one wants to be known as the person with bad teeth or breath! Guidance and support is not just for kids, and will provide life-long benefits.

For more information on CB12 and the extensive research behind it, please visit www.cb12.co.uk

Working with the British Dental Health Foundation, the Association of Dental Groups (ADG) continues to pledge its support to Mouth Cancer Action Month in November and it’s mission to promote understanding of oral cancer.

With over 40 years of experience, the British Dental Health Foundation has dedicated its time to educating, imparting advice and running crucial campaigns, with its messages reaching 560 million people.

Together, the ADG and British Dental Health Foundation continue raising awareness of the early signs and symptoms of oral cancer and encouraging regular dental check ups. By increasing the chance of early diagnosis, morbidity rates and the devastating effects of oral cancer can be minimised.

Through the Blue Ribbon Appeal and by taking part in Blue Wednesdays and the Blue Lip Selfie Campaign, you can show your support to the cause.

Get involved and help change tomorrow’s statistics, today.

For more information about the ADG visit www.dentalgroups.co.uk

As the Association of Dental Groups (ADG) continues to promote prevention of dental health problems and delivery of quality outcomes for patients in a sustainable, high quality manner, Mouth Cancer Action Month remains of utmost importance.

“As long term supporters of the British Dental Health Foundation and Mouth Cancer Action Month, we are as pleased as ever to be able to contribute to such a worthy cause,” comments Chair of the ADG, David Worskett. “By working together we can tackle oral cancer and make a real difference to those who suffer, one campaign at a time.”

Indeed, now that Mouth Cancer Action Month is underway – as launched by the British Dental Health Foundation on the 29^th of October at the House of Commons – the ADG will once again resume its task of raising awareness on diagnosis and prevention.

Currently, statistics show that only 40% of patients who develop mouth cancer visit the dentist with concerns. [i] But as Chief Executive of the British Dental Health Foundation Dr Nigel Carter OBE explains, “if the dental and wider health profession can inform and urge patients to regularly attend dental check-ups, we can increase the chances of mouth cancer being detected at an early stage.”

If any headway is to be made, these wise words must be implemented. Indeed, with the latest figures showing that 6,767[ii] people are diagnosed with mouth cancer in the UK each year, it is important that as many people as possible get involved with Mouth Cancer Action Month.

Whether it’s the Blue Lip Selfie Campaign – where all you need to do is take a selfie of yourself and share it with the hashtag #bluelipselfie – or showing your support by wearing a blue ribbon badge, your participation is crucial to the success of the campaign.

Another useful tool available is the oral cancer CPD module available through the ADG, designed by {my}dentist. While it may not be mandatory, recapping on areas such as early symptoms, referral and treatment pathways for the disease and improving patient awareness could be the difference between saving and losing a life.

That is why the ADG is pleased to announce the return of the CPD module, and hopes that the tool will help in the battle against mouth cancer. The module is free to review, with only a small cost of £25 plus VAT – £5 of which will be donated to the British Dental Health Foundation and the Mouth Cancer Action Month campaign – for those wishing to apply for a CPD certificate.

Ultimately, the campaign needs all the help and support it can get, especially as research indicates that early detection of mouth cancer can result in a survival outcome of 90%.[iii]

For more information on Mouth Cancer Action Month, the CPD module and to find out how you can be a part of the month long November campaign, contact the ADG today.

For more information about the ADG visit www.dentalgroups.co.uk.

"Squamous papilloma -- very low mag" by Nephron - Own work. Licensed under CC BY-SA 3.0 via Commons.

Brought to you by Healthcare Learning in association with Sterling Dental Group and Practice Plan, the Clinical Innovations Conference (CIC) 2015 presented some of the industry’s most exciting innovations and latest technologies. Not only this, but the event gave attendees an excellent opportunity to gain up to 14 hours of verifiable CPD, in the form of a dynamic and eclectic lecture programme.

Included amongst a prodigious line-up of leading speakers were Chris Barrow, Dr Komal Suri, Bob McLelland, Sheila Scott, Jansie Van Rensberg and Tony Knight. The topics of their presentations were truly diverse and catered to a wide range of interests and specialities – but were united by truly forward-thinking philosophies.

The event was perfectly balanced by the Clinical Innovations Awards, held on the Friday evening in association with MyDentist. A chance to celebrate some of the achievements and innovative successes in the profession last year, it also gave delegates the opportunity to relax and network with like-minded colleagues.

Be sure to keep up to date with Healthcare Learning for information about next year’s event – sure to be as inspiring and educational as this year’s. Don’t miss out!

For more information call 020 7400 8989, visit www.healthcare-learning.com or email This email address is being protected from spambots. You need JavaScript enabled to view it.

And follow us on twitter for all the latest @smileonnews @hlc_smileon

Does your practice pride itself on the provision of high quality patient care and treatment? Are you looking to reduce the burdens of running a business in order to focus on dentistry?

At Rodericks Ltd, we share your ethos and passion for excellence. Every practice within the group is dedicated to delivering first-class clinical and patient care, with quality training and outstanding service at the heart of everything we do.

By joining the group, you can not only benefit from more educational opportunities, but also enjoy less administrative and regulatory responsibilities. You will have the time and the resources to concentrate on what you do best – providing excellent dentistry and services to all your patients.

Owned and run by practising dentists, the team at Rodericks Ltd understands what it will take to retain and build on your practice’s legacy and reputation, and seeks to do just this.

If you are interested in joining the team, we would be very pleased from you.

  For more information please visit www.rodericksdental.co.uk, email This email address is being protected from spambots. You need JavaScript enabled to view it. or call 01604 602491.

Offer patients a comprehensive treatment solution with the Inman Aligner and ClearSmile Aligners. Designed to be predictable, simple and affordable, both the Inman Aligner and ClearSmile Aligners produce fantastic results every time.
 

Combined cases can also be produced from one set of impressions by sending to the ClearSmile lab. You will receive the Inman Aligner produced by a certified Inman Aligner lab and the ClearSmile Aligners in the same package, all built on the same digital arch evaluation.

Become a certified user of Inman Aligner and ClearSmile Aligners by attending one of IAS Academy’s hands-on or online courses. All aspects of treatment are covered from case evaluation to fitting and retention, so that you will be able to handle simple to moderate cases immediately.

Come and learn from leading clinicians and instructors in the field, as well as benefitting from case assessment and mentoring via online support. IAS Academy offers dentists a complete orthodontic training pathway from simple to complex systems, so you can be assured every aspect will be covered comprehensively.

Find out more today – build loyalty, attract new patients and ensure continued profitability of your practice by offering Inman Aligner and ClearSmile Aligners.

For information on the IAS Academy, visit www.iasortho.com or call 0845 366 5477.

There are already a number of world records that have been set in the dental sector. From the most people brushing their teeth together in one place (an astonishing 13,380 in total), to an elephant who received the largest ever dental caps (held in place with more dental adhesive than was used in the whole of Canada in a year!), to a vast array of individuals who have lifted and pulled inadvisably heavy objects with their teeth.

But as remarkable as these examples are, it is doubtful they will have a lasting, positive impact on the profession. That is why what happened in Târgu Mure?, Romania on May 16^th of this year is so important. At around 2 o’clock in the afternoon, over 1,500 people gathered in a municipal park and partook in the largest oral hygiene lesson in the world. Admittedly, the sixteenth largest city in Romania may seem like a somewhat innocuous setting for such an event to take place – but what it achieved was an incredibly encouraging step in the right direction in terms of raising awareness for the importance of effective oral healthcare.

As we are all aware, one of the biggest challenges faced by dental professionals today is the lack of understanding and effective education amongst patients, especially children. This makes both treatment in the practice and preventative homecare more difficult to achieve.

But by making oral health education fun and different, it may be possible to eliminate this difficulty altogether. Encouraging people to take part in something like a world record can be incredibly motivating. The chances are that they will be able to take away not only memories of an enjoyable day, but some useful information that will benefit them and their oral health in the future as well.

That is why the lesson in Târgu Mure? was such an effective one – and marked a significant attempt to help people understand the importance of maintaining their own oral health. Participants were led by Dr Ana Stevanovic for 30 minutes of brushing, flossing and learning all about the best methods of keeping teeth clean and healthy, with high-quality, everyday products that make doing so simple.

The event was proudly supported by leading oral hygiene expert, Curaprox. By providing participants with oral health care kits containing a number of its own excellent products, Curaprox showed its passion for providing patients with the tools and knowledge to improve their oral health.

The onus is now on UK dental professionals to replicate the success of the innovative Romanian oral hygiene event in an attempt to improve oral health in this country – perhaps then it won’t be long before the record set in Târgu Mure? will be broken, here in the UK.  

For more information please call 01480 862084, email This email address is being protected from spambots. You need JavaScript enabled to view it.
or visit www.curaprox.co.uk

Not only is leading oral hygiene expert, Curaprox, providing high-quality adjunctive products for everyday use, it’s also helping break world records.

In a municipal park in Târgu Mures?, Romania, over 1,500 people gathered together on a Saturday in May. They hadn’t come for some kind of rally or protest or musical event – they’d come to learn more about better oral hygiene.

The previous record for the largest oral hygiene lesson in a single venue was set in Cairo last March, with just under 1,200 people in attendance.

That record has now been broken.

With oral health kits provided by Curaprox, containing a number of useful products, participants were led through 30 minutes of brushing, flossing and learning about proper oral health care – earning them a Guinness World Record at the end.

A fun and memorable afternoon for everyone involved, this event also marked an important milestone in oral health education that the whole team at Curaprox was proud to be able to support.

For more information please call 01480 862084, email This email address is being protected from spambots. You need JavaScript enabled to view it.
or visit www.curaprox.co.uk

Clinical competency is the foundation for excellence in dentistry. Through high quality and on-going training and education, professionals acquire and develop the appropriate skills that enable them to deliver safe and effective dental treatment to their patients.

Particularly in such a fast-paced profession as dentistry, where techniques, materials and technologies are rapidly advancing and changing the way treatment is provided, remaining abreast of the latest innovations and ideas is vital. Not only does this ensure competency to treat patients in the most appropriate way, but it also allows practitioners to enhance the dental care and treatment they offer. 

What’s more, it’s important to develop knowledge and understanding in a broad range of areas. For example, if you wish to offer implant treatment to patients it is clear that you need to complete advanced training so that you have the skills necessary for the provision of safe and effective services. However, even as a GDP who doesn’t provide such treatment directly to patients, you still need sufficient knowledge that will enable you to assess the health of implant supported restorations that you may encounter.

Whether clinicians require education for the placement, restoration or maintenance of dental implants, it is paramount that any training completed is of the highest calibre.

Passionate about improving awareness of and access to first-class tuition in the field is Ken Nicholson. Ken is the founder of the British Society of Oral Implantology, a Fellow of the International Congress of Oral Implantologists and a member of the Faculty of Examiners at RCS Edinburgh, amongst many other accolades. He is also the founder of SmileTube.tv, a learning portal designed to ensure practitioners’ competency in implant treatment. He says:

“The widespread use and published success of dental implant supported restorations is encouraging more and more GDPs to become involved in this treatment modality. A visit to the dentist’s section of the Yellow Pages makes it difficult to ignore the fact that an increasing number of practitioners are using the label ‘Cosmetic and Implant Practice’. Ensuring the clinician has the appropriate knowledge and skills to undertake dental implant treatment is of paramount importance.

“The GDC’s required learning outcomes of undergraduate education for Dentists: The First Five Years states that dental students should ‘be familiar with dental implants as an option in replacing missing teeth’. UK-qualified dentists are not expected to practise implant dentistry without undertaking structured postgraduate training and assessment of competence.

“The first step towards treating a patient is case assessment, where attention to detail and identification of the salient features of the case are essential. Even if a general practitioner does not wish to provide implant treatment, it is almost certain that he or she will be caring for patients with implant-supported restorations. A component of that care will be assessment of the health of the implant restoration(s) for which an understanding of implant dentistry is essential.”

For those wishing to perform implant treatment themselves, it is crucial that any training undertaken is carefully designed to provide both the theoretical knowledge and hands-on experience clinicians need to ensure their clinical competency.

Through SmileTube.tv, practitioners have access to a structured, blended learning programme that is tailored to equip them with the necessary knowledge and skill to place and restore dental implants, in a safe environment. The course involves four online modules, which can be completed at a time and from a place of the delegate’s choosing for ultimate engagement and effectiveness of learning. Training concludes with eight clinical days where delegates can develop practical skills for placing and restoring implants, while under the supervision of leading implant practitioners across the country and with access to cutting-edge facilities.

“The SmileTube.tv ‘Ultimate Implant Year Course’ delivered in partnership with Nobel Biocare provides delegates with the core knowledge and competence in implant dentistry expected of a GDP, as described by the Royal College of Surgeons of Edinburgh for the Diploma in Implant Dentistry at the College,” continues Ken. “The knowledge component of the course, and assessment of that knowledge, is delivered online through the purpose designed e-learning platform SmileTube.tv, and delegates are able to revisit any material as many times as they need for the duration of the course. The clinical skills component, and skills assessment, is delivered through one of a network of clinical training centres throughout the UK and Ireland.

“I believe Nobel Biocare to be a global leader in implant dentistry with a hugely impressive and well documented track record. It is a proactive, innovative and forward-thinking company keen to support education and training for the GDP, which arguably offers the most comprehensive range of services, products and materials in the industry. The latest implant design from Nobel Biocare, the NobelParallel® Conical Connection (CC) implant will be one of the implant designs used on the SmileTube.tv course and promises to be an excellent platform for the newcomer to implant dentistry.

“As Nobel Biocare has been innovative in its approach to implant dentistry, SmileTube.tv has been innovative in its approach to education and training in the field. We hope to develop a passionate, global learning community, pushing the boundaries of education and training in implant dentistry to provide a better experience for our learners and a safe and predictable outcome for their patients.”

For more details on the learning opportunities available, please visit www.smiletube.tv, email Janine our Learning Community Facilitator on This email address is being protected from spambots. You need JavaScript enabled to view it. or call 0289 252 8522.

For more information about the exciting innovations available from Nobel Biocare, please call 0208 756 3300 or visit www.nobelbiocare.com

With barbecues getting stoked up for summer, it may be a good time to help raise awareness among patients that their alcoholic drink of choice accompanying their chargrilled chicken may contribute to tooth wear.

Patients need to know that alcohol is acidic and therefore highly erosive, especially when consumed frequently, in large quantities over an extended period of time. It may also be that the high alcohol intake occasionally causes vomiting, which will exacerbate the damage to the dentition.

It’s also worth sharing with them that carbonated drinks, including sugar-free varieties, will have a similar effect on their dentition.

As well as coronal height being reduced, patients may also suffer with hypersensitivity due to the wear. In such cases, using a fluoridated mouthrinse every day at a different time to toothbrushing is an effective first line of defence. A desensitising toothpaste and/or prescription fluoride toothpaste can be helpful in alleviating sensitivity, while use of a calcium phosphate paste, applied in carriers, is an additional option if the symptoms are severe. Also, placing protective covering restorations can eliminate sensitivity and minimise further wear.

Further advice includes:

• Guiding the patient in brushing effectively yet gently with a relatively soft toothbrush and a toothpaste low in abrasivity

• Not swishing drinks around the mouth and waiting an hour after consuming an acidic drink before brushing to avoid damaging the softened enamel

• Rinsing the mouth with fluoride mouthwash or water before or after acidic drink consumption to help limit their erosive potential

• Chewing sugar-free, xylitol- or sorbitol-sweetened gum to help neutralise acid in the mouth.

The London Tooth Wear Centre^® offers an evidence-based and comprehensive approach to managing tooth wear. To request advice, make a referral or for further information on the work of the London Tooth Wear Centre^®, please visit www.toothwear.co.uk, email This email address is being protected from spambots. You need JavaScript enabled to view it. or call 020 7486 7180.